Digital - Senior Analyst / Analyst, Email Marketing

Aritzia•Seattle, WA

19h•Onsite

About The Position

Aritzia is growing, and our Direct to Customer team is growing with it. This is a unique opportunity to be part of the team responsible for executing exceptional subscriber and channel management while driving traffic, revenue, and loyalty through our DTC channels. As the Senior Analyst / Analyst, Email Marketing, you will support in developing and executing email marketing strategies anchored in trigger and transactional emails, while driving invite-only events, special projects, and loyalty triggers as the program scales. You will also explore white space opportunities, fast-track emerging priorities, and ideate and implement improvement initiatives across DTC that elevate the email channel and overall client experience. And, with the skills you gain in this role the opportunities are endless – from a rewarding career in Direct to Customer marketing to continued growth and development with Aritzia.

Requirements

Proven skills, education, and/or applicable certifications in DTC Marketing, specifically related to email marketing
A commitment to learn and apply Aritzia's Values, Business and People Leadership principles
The ability to collaborate fluently with cross-functional partners
A commitment to quality and investing in results that add value to the business

Responsibilities

Define the strategic channel approach for Aritzia's portfolio of permission-based and addressable marketing channels, with a focus on email
Identify, acquire, engage, and retain our clients across lifecycle (trigger) and transactional campaigns
Connect with our clients in a considered way through strategic segmentation, personalization, testing, channel enhancements, and innovation to improve overall performance
Drive profitable traffic and revenue across Website, App, and Retail via triggered and transactional emails
Engender long-term loyalty and retention via churn mitigation and reactivation journeys
Ensure accordance with business and regulatory standards
Analyze and report on email marketing performance, surfacing actionable insights and leveraging testing to continuously optimize traffic, revenue, and loyalty
Assist with channel budgeting, forecasting, and investment strategies