Global Email Marketing Analyst

Fisher Investments • Tampa, FL

3d • Onsite

About The Position

This strategic role involves developing email communications for the Private Client Group (B2C). The Global Email Marketing Analyst will help develop the email campaign strategy with the end goal of driving leads/ROI to meet business objectives across the Global email channel. Initially, this is an individual contributor role, reporting to the Email Marketing Manager, with the potential to quickly develop into a management role.

Requirements

• 2+ years of email lifecycle marketing experience, with focus on developing new campaigns
• 2+ years of email channel expertise, includes: CRM management, responsive creative/technical design, deliverability, list segmentation, and best practices
• Experience with major Email Service Provider (ESP) or CRM platform is required
• Experience using analytics and analytics tools to measure success and improve campaigns
• Knowledge of best practices for creating email templates, dynamic content, testing methodologies, list segmentation, drip campaigns, deliverability and CAN-SPAM laws

Nice To Haves

• Experience with Selligent by Zeta is preferred
• Prior success with lead nurturing programs, audience segmentation, marketing automation, and content personalization efforts that have demonstrably improved conversion and engagement

Responsibilities

• Manage daily operations of the email marketing campaign setup including: advanced email journey building, content production, contact strategy design, audience segmentation, and email QA
• Manage email calendar, send volume, list targeting and define cadence based on performance testing, segmentation and organizational prioritization
• Design and implement lead generation programs that provide measurable improvement to meet goals
• Develop A/B and multivariate testing strategies and improve campaigns based on insights and business needs
• Monitor marketing metrics (open rates/click-through/deliverability) and provide analysis of marketing campaigns and recommendations for enhancing effectiveness
• Ensure solid deliverability through monitoring inbox deliverability, unsubscribe/spam complaint rates, and other deliverability metrics
• Identify potential process improvements and recommend solutions to management to improve efficiency and email engagement
• Track and communicate results, success metrics and recommendations for improvement

Benefits

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed