Senior Digital Experience Manager, Mobile Applications

Trupanion • Seattle, WA

1d • $115,000 - $135,000 • Hybrid

About The Position

As the Senior Digital Experience Manager, you will lead the digital strategy, business vision, and user experience for Trupanion’s member-facing digital policy-management products: its mobile app and online member portal. You will define features to build to achieve business and member growth outcomes, partnering with a Technical Product Ownership team that manages technical delivery and sprint execution.

Part of the Member Marketing team, this strategic role bridges member insights, lifecycle strategy, UI/UX design, and cross-functional business priorities. You will serve as the executive business sponsor for the mobile application, supporting a high-engagement platform where pet parents can manage policies, submit claims, and interact with Trupanion’s brand. The role is open to candidates in the Seattle, Washington area and follows a hybrid remote/in-office schedule, with at least three days per week in the office.

Requirements

• Bachelor’s degree in Business, Marketing, Digital Product Management, or a related field.
• At least 7 years of digital strategy, marketing, or digital product management experience.
• At least 3 years in a product or business ownership role for native iOS and Android apps, defining product vision and feature roadmaps.
• Proven experience partnering with Technical Product Managers, Engineering leads, and Agile teams to deliver mobile features.
• At least 2 years of direct people-management experience.
• Strong expertise in product analytics, such as GA4, Mixpanel, Amplitude, or App Store Connect.
• Experience with multi-language/localization management in digital touchpoints.
• Ability to translate business growth targets and customer insights into prioritizable digital capabilities and multi-quarter roadmaps.
• Skill in bridging business needs with technical possibilities and articulating user value without managing daily sprint execution.
• Exceptional stakeholder management and ability to influence matrixed teams across Marketing, Technology, Claims, and Legal.
• Comfort evaluating digital funnels, user retention metrics, and qualitative feedback to guide strategic investments.
• Passion for designing simple, empathetic user experiences for pet parents during moments of need.
• Authorization to work for any employer in the U.S.; visa sponsorship is not available.

Nice To Haves

• Experience in insurance, fintech, pet health, or subscription services.

Responsibilities

• Serve as the primary business owner for the mobile app, establishing its long-term product vision, feature roadmaps, and strategic priorities tied to business growth, member engagement, and retention.
• Define member-facing feature concepts, translate business goals into user stories and business requirements, and communicate product goals to business and technical partners.
• Design and optimize in-app user experience, messaging, push notifications, onboarding flows, and self-service feature adoption.
• Identify mobile-first features that improve member satisfaction and operational efficiency.
• Partner with Technical Product Managers and Engineering leads responsible for technical backlog, sprint planning, development velocity, and system architecture.
• Own business-level feature prioritization, refine backlogs with Technical Product Owners, and validate delivered features against business requirements and UX standards.
• Lead business- and member-experience-focused User Acceptance Testing, ensuring go-to-market readiness, campaign alignment, and launch communications across marketing channels.
• Direct, mentor, and empower the Digital Experience Manager, overseeing web portal front-end operations, CMS content updates, and cross-departmental requests.
• Align business and user experience across the mobile app and web-based Member Portal to create a cohesive member journey.
• Advocate for the business with Legal, Compliance, Claims, and Creative teams, ensuring mobile initiatives meet regulatory requirements while optimizing user experience.
• Define and own app business metrics, including active user growth, feature adoption, claim submission funnel completion, store ratings, and operational cost savings.
• Build and deliver executive-level performance reporting using GA4 and app analytics platforms to track ROI and justify roadmap investments.
• Use user feedback, session recordings, and A/B testing insights to refine features and reduce friction continuously.

Benefits

• Full medical, dental, and vision benefits at no cost to the employee.
• Four weeks of paid time off and nine paid float holidays.
• Five-week sabbatical after five years of employment.
• Free medical health insurance for one dog or cat.
• Paid time off to volunteer at nonprofit organizations.
• Free on-site gym, free dog-walking services for office pets during business hours, free parking, and paid ORCA cards at the Seattle office.
• Employees may be eligible for monthly bonuses.
• Restricted Stock Unit grants for all new team members, vesting over four years.
• Open, casual, pet-friendly, and fun office environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior