Brand & Digital Experience Manager

DC BLOX•Atlanta, GA

12d

About The Position

The Brand & Digital Experience Manager owns the performance, usability, governance, and day-to-day management of DC BLOX’s corporate website and broader digital experience. Positioned within the Content & Creative team, this role serves as the digital brand steward and connects external digital agency partners, design teams, and internal stakeholders during initiatives such as website redesigns, migrations, and implementation of approved brand updates. The role applies UX and UI principles, digital governance, and brand implementation to maintain brand consistency, accessibility, usability, and effective publishing across corporate web properties. The manager implements and maintains approved brand standards across websites and digital experiences, administers the centralized digital asset management system, and owns the website roadmap and enhancement backlog. The role oversees site architecture, user journeys, navigation, responsive behavior, accessibility, conversion paths, CMS governance, publishing standards, quality assurance, and release processes. It also translates approved copy and creative assets into responsive web pages, manages publishing and optimization, and works with content and design teams on wireframes and web experiences optimized for technical SEO and user conversion.

Requirements

Bachelor’s degree in Digital Marketing, Web Design, Interactive Media, or a related field, or an equivalent combination of education and professional experience.
At least 7 years of professional experience in website management, digital experience, UX, or digital product management.
Demonstrated ownership of a complex B2B or corporate website.
Experience overseeing external digital agency partners during website builds, redesigns, migrations, or implementation of approved brand updates.
Deep proficiency with content management systems such as WordPress, Webflow, HubSpot, or enterprise equivalents.
Strong working knowledge of UX/UI standards, Figma or equivalent wireframing tools, responsive design, HTML/CSS fundamentals, WCAG accessibility, technical SEO, website quality assurance, and analytics platforms such as GA4 and Google Search Console.
Ability to balance technical web management with creative visual storytelling.
Ability to manage complex projects and cross-functional stakeholders.

Responsibilities

Partner with the Director of Creative & Content, Content Marketing Manager, and Senior Manager of Design/Creative to implement and maintain approved brand standards across websites and digital experiences.
Identify brand inconsistencies, recommend improvements, and manage processes that support brand compliance.
Administer the centralized digital asset management system, including metadata, permissions, version control, and distribution of approved brand toolkits, style guides, templates, and assets.
Own the website roadmap and enhancement backlog, including site architecture, user journeys, navigation, responsive behavior, accessibility, and conversion paths.
Manage CMS governance, publishing standards, permissions, documentation, cross-browser and cross-device quality assurance, and release processes.
Maintain consistency in approved typography, imagery, and UI patterns.
Translate approved copy and creative assets into polished, responsive web pages within the CMS.
Manage page configuration, publishing, quality assurance, and ongoing optimization in partnership with content and design owners.
Partner with content and design teams to translate business and audience needs into wireframes, functional requirements, and engaging web experiences optimized for technical SEO and user conversion.
Oversee external digital agency partners during website builds, redesigns, migrations, or implementation of approved brand updates.