Brand & Digital Marketing Manager

Waabi•Pittsburgh, PA

About The Position

Waabi is seeking a hands-on Brand and Digital Marketing Manager on a contract basis to keep day-to-day brand and digital marketing activities running during an approximately six-month parental leave coverage period. The role works closely with the marketing and communications team and agency partners, and requires someone who can step in quickly and own work end-to-end. The manager will publish and maintain website content; execute Google Ads and LinkedIn Ads campaigns; monitor HubSpot workflows, forms, lead routing, and email campaigns; and manage social publishing and monitoring across LinkedIn, YouTube Shorts, Instagram, and X. The role also prepares industry news roundups, maintains marketing assets, tracks and reports performance, and supports product marketing, communications, events, executive social media, facility branding, and vendor coordination as needed.

Requirements

At least 5 years of experience in digital marketing, brand marketing, or marketing operations, ideally in a B2B or technology environment.
Hands-on experience managing Google Ads and LinkedIn Ads campaigns.
Working knowledge of HubSpot, including workflows, form submissions, lead routing, and email campaign execution.
Experience managing a company's day-to-day social media presence across multiple platforms, including LinkedIn, Instagram, X, and YouTube.
Strong organizational skills and ability to independently manage multiple ongoing workstreams with minimal ramp-up time.
Excellent written communication skills, including experience adapting content for different platforms and audiences.
Availability for an approximately six-month contract engagement providing parental leave coverage.
Open-minded, collaborative team player willing to help others.
Passion for self-driving technologies, solving hard problems, and creating innovative solutions.

Nice To Haves

Experience in the autonomous vehicle, robotics, or broader deep-tech industry.
Prior experience managing vendor relationships, such as design, video, or promotional/swag vendors.
Experience supporting executive or leadership social media presence.

Responsibilities

Publish press coverage, blog articles, and research papers to the Waabi website, coordinating with internal stakeholders to ensure accuracy and timely publication.
Manage day-to-day execution of Google Ads and LinkedIn Ads campaigns.
Monitor HubSpot workflows, form submissions, and lead routing, and flag performance issues or anomalies.
Execute weekly social media posting across LinkedIn, YouTube Shorts, Instagram, and X, adapting content to each platform's format and audience.
Support expansion to new social platforms and monitor comments, tags, and media mentions, escalating items requiring a response.
Compile and distribute a weekly or biweekly industry news roundup, flag Waabi mentions, and prepare one-off media mentions for sharing with the wider team on Slack.
Send scheduled email campaigns through HubSpot and coordinate post-event and nurture emails with stakeholders.
Monitor email deliverability and flag issues.
Organize and maintain the media kit, photo library, and b-roll in shared drives, keeping assets current and accessible.
Pull bi-weekly social and digital performance metrics and share a brief performance summary with the team.
Support product marketing, communications, and events leads with execution tasks as needed.
Support facility branding requests, including signage and swag coordination.
Support day-to-day communication with design, video, and swag vendors.
Format and schedule social posts for executives.