Senior Digital Engagement Strategist
About The Position
The Adler Planetarium is seeking a Senior Digital Engagement Strategist to join our dynamic team on Chicago's Museum Campus. As the Senior Digital Engagement Strategist, you will serve as the museum's digital performance lead. In this role, you will be the driving force behind executing, optimizing, and analyzing the vital digital channels that propel attendance, membership, engagement, and revenue. Reporting to the Associate Director of Marketing, you will spearhead email marketing, SEO, and paid digital advertising, utilizing data-driven insights to ensure stellar performance across every single digital touchpoint. This is a union position with the Adler Planetarium Workers United, AFSCME Council 31.
Requirements
- A Bachelor’s Degree or 5+ years of professional marketing experience, plus at least 3 years of relevant on-the-job digital marketing experience.
- Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns.
- Proven experience setting up and optimizing Google Ad campaigns.
- Strong analytical skills and a deep understanding of digital metrics and KPIs
- Working knowledge of web content management systems
- A basic knowledge of HTML and CSS
Nice To Haves
- Specializations in new media, digital advertising, or AI in Marketing.
- Official certifications in digital marketing, particularly in search and paid social (e.g., Google Ads, Meta Blueprint).
- Knowledge of or hands-on experience with Salesforce, WordPress, and MailChimp.
Responsibilities
- Plan, execute, and optimize stellar paid campaigns across Google, Meta, and other platforms while managing budgets, creative, and driving attendance.
- Own the daily optimization of paid digital advertising, digital partnerships, email marketing, SEO, and digital analytics dashboards.
- Build, deploy, and test automated email journeys, manage audience segmentation, and partner with content managers on copy and creative assets.
- Keep your eyes on the data dashboards to track digital channel performance, monitor KPIs across all channels, and provide tactical recommendations to boost conversions.
- Lead keyword research, optimize metadata, and tune content for AI search parameters to maintain high organic visibility.
- Support user experience (UX) improvements and content updates to ensure the website remains accessible, accurate, and perfectly optimized.
Benefits
- 35-hour workweek
- Eligible to accrue up to 15 vacation days per year to start
- 3 sick days as of date of hire (can accrue up to 6.5 days per year)
- 7 Adler paid holidays
- 4 Personal Holidays (Prorated for new hires starting after January 1st)
- Flexible Work Arrangements
- Paid Family Bereavement Leave & Jury Duty
- Paid Parental Leave
- Competitive Health Coverage
- Medical, Dental, & Vision insurance
- Healthcare, Dependent Care & Commuter flexible spending accounts
- Adler Paid Short-Term Disability insurance
- Retirement Savings Plan 403B plan with Adler match
- Adler match is 100% vested immediately
- Eligible to enroll as of the date of hire
- Network of Support through our EAP programs
- Resources to help address emotional, legal, and financial issues
- Face-to-face, telephonic, and web-based services
- Free subscription to the Calm Premium app
- Employee Loan Program
- Discounted Onsite Parking Program
- Free Entrance to Chicago area museums and cultural institutions
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What This Job Offers
Job Type
Full-time
Career Level
Senior
