Senior Digital Media Strategist

Pinckney Hugo Group, LLC • City of Syracuse, NY

5d • $75,000 - $85,000 • Hybrid

About The Position

We’re looking for a talented Senior Digital Media Strategist/Planner to join our growing Media Team at PHG! As a Sr. Digital Media Strategist, you’ll be responsible for overseeing the digital media planning process for 3–5 key accounts. You’ll play a vital role in ensuring campaigns deliver measurable outcomes and meet performance KPIs across platforms and tactics. Success in this role requires both a deep understanding of the client's business and how digital media drives business results. This is a client-facing position.

Requirements

• 5+ years of experience planning and buying digital media across a range of platforms
• Hands-on experience buying within paid social, Google Ads and programmatic platforms (The Trade Desk, DV360)
• Experience working with analytics, attribution and measurement tools
• Bachelor’s degree from an accredited four-year institution (or equivalent professional experience)

Nice To Haves

• Experience with Shopper Marketing and RMN activations a plus
• Certifications in Google Ads, Analytics, or Paid Social platforms preferred
• Exposures to media planning tools including MRI/Simmons and Media Radar
• Outstanding organizational skills
• Strong detail management
• Excellent written and verbal communications ability
• Ability to work independently and as part of a team

Responsibilities

• Develop omnichannel digital media strategies and plans that align with client goals and objectives.
• Build and deliver clear, compelling media plan presentations for both internal and client teams based on strategic media frameworks and clear, actionable KPIs.
• Present and defend your strategic recommendations with confidence and clarity.
• Collaborate with external platform partners and work directly in-platform to craft thoughtful, data-informed media recommendations.
• Plan and execute across Programmatic, Social and Search Channels (including AI Search).
• Collaborate with Awareness Media and Shopper Media Subject Matter Experts to develop integrated, omni channel recommendations and plans.
• Partner with Media Buyers and Analysts to ensure flawless campaign setup, execution, and optimization.
• Translate performance data into strategic insights and actionable recommendations.
• Collaborate on tagging and measurement strategies to ensure accurate tracking and performance evaluation.
• Communicate ongoing campaign results, optimizations, and learnings to internal and external stakeholders.
• Drive ongoing media innovation by staying current on emerging platforms, new techniques, consumer behavior trends, industry insights, and innovation.

Benefits

• Hybrid work – split your week between working in our office or at home
• Generous PTO policy, including flex time
• Paid parental leave
• Medical, vision, dental benefits
• Resources for savings and investments such as our 401(k) plan with company match
• Company-sponsored events and swag
• Dog friendly work environment
• Opportunities to learn, develop, network, and connect

What This Job Offers

• Job Type: Full-time
• Career Level: Senior