Senior Digital Channel Strategist

Northwell Health

3d

About The Position

Designs and implements cross-channel digital marketing campaigns. Develops creative strategies and affiliated programs to promote the organization's products and services through digital channels. Ensures the development of marketing, merchandising, and creative strategies and affiliated programs to promote the organization's products and services through digital channels. Develops different qualitative and quantitative research techniques to garner and unearth insights that spark the creative process. Guides the design of digital experiences across the path to purchase from. Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals. Tracks usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact. Develops website graphic designs and layout to support the organization's image, identity, and brands through a diverse mix of web material, graphical user interfaces and multimedia delivered for the web. Ensures that the organization's website provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers. Responsible for social media marketing and online community management. Operates under limited guidance and work assignments involve moderately complex to complex issues where the analysis of situations or data requires in-depth evaluation of variable factors. Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.

Requirements

• Bachelor's Degree required, or equivalent combination of education and related experience.
• 3-5 years of relevant experience, required.

Responsibilities

• Ensures the development of marketing, merchandising, and creative strategies and affiliated programs to promote the organization's products and services through digital channels.
• Develops different qualitative and quantitative research techniques to garner and unearth insights that spark the creative process.
• Guides the design of digital experiences across the path to purchase.
• Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals.
• Tracks usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact.
• Develops website graphic designs and layout to support the organization's image, identity, and brands through a diverse mix of web material, graphical user interfaces and multimedia delivered for the web.
• Ensures that the organization's website provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers.
• Responsible for social media marketing and online community management.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior