Senior Manager, Digital Engagement

Adelphi Group•Summit, NJ

4d•$120,000 - $130,000•Hybrid

About The Position

The Account Director is responsible for leading and operationalizing teams that profitably deliver work within a portfolio of accounts. This role requires a thorough understanding of the agency revenue and profitability model, ensuring work is completed within budget and owning the revenue and forecast for the brand. The Account Director will keep management informed of account status, problems, and plans, and will be responsible for ensuring tactical and strategic integrity, training the account team, and developing ongoing business. They will also identify and proactively respond to client needs, interpret market research data, and lead longer-term planning. This role involves client partnership and business development, including managing client relationships at all levels, identifying new organic business opportunities, establishing strategic partnerships, and overseeing client MLR submissions to ensure compliance.

Requirements

Understand agency revenue and profitability model.
Ensure work is completed within budget by project.
Own the revenue and forecast for the brand.
Determine and negotiate budget needs.
Keep management informed of account status, problems, plans, and meetings.
Thorough understanding of industry business trends.
Responsible for ensuring tactical and strategic integrity and training the account team in this regard.
Responsible for the development of ongoing business on their accounts and assisting with and identifying other new business development opportunities (organic growth).
Engage with senior level clients and continue an ongoing relationship development.
Identify and proactively respond to needs that arise as well as lead longer term planning.
Possess a good foundational knowledge of the category to which brands belong, and interpret market research data into brand ideas.
Train, develop, and appropriately delegate to account team - encourage and provide growth and development to junior account management team.
Ensure appropriate resource allocation and utilization across all departments.
Lead tactical planning and SOW development.
Responsible for client relationships at all levels.
Engage with senior level clients and continue ongoing relationship development.
Monitor and evaluate the competitive landscape to prove senior level strategic insights.
Mine new, organic business opportunities with existing clients, by building relationships across the client’s organization and with key industry partners.
Establish a strategic partnership with clients, ensuring agency POV is shared and delivered effectively.
Identify and solidify client relationships beyond the day-to-day project owners.
Partner with clients to identify and strategize new project details and develop project briefs.
Conduct regular client status meetings to communicate project development and maintain alignment with client objectives.
Inform client on aspects and timing of project development, including internal agency process/requirements.
Liaise with client stakeholders and extended team members to drive project execution (eg, MLR team, medical/marketing reviewers, partner agencies, KOLs).
Oversee client MLR submissions and ensure agency work remains in compliance with client guidelines.
Team leader, provides clear and fair direction and feedback.
Responsible for ensuring the right team members/departments are pulled into the appropriate projects/workstreams at the right time.
Active in strategic development, establishing communication objectives and strategies to drive the brands forward.
Oversight over the brand strategy, ensuring it is pulled through into all workstreams.
Develops marketing tactical plans, including budgets and timelines.
Supervises and effectively manages the production of tactics.
Communicate project and brand updates to team in a timely manner, including client shifts in project scope, direction, or timing that may impact agency resource requirements.
Lead role in ensuring timely, accurate client documentation & correspondence of all Account team members.
Set priorities for the team while handling multiple projects and delegating work appropriately.
Monitor overall workload to effect efficiency and assure that waiting or downtime is minimized.
Keep department head apprised of any workload challenges/concerns on assigned team accounts that may necessitate hiring freelancers or FTEs.
Monitor, review and approve direct report’s time sheets in terms of hours worked on specific jobs.
Manage direct report(s) workloads and PTO to ensure clients and internal teams have the proper Account team support and coverage for your assigned account(s).
Provide constructive and direct ongoing feedback to direct reports.
Evaluate performance of direct reports and complete and deliver performance reviews.
Develops annual tactical plans and oversees new SOW development throughout the year.
Forecast budgets and maintain accurate phasing.
Develop and administer clients' budgets based on accurate estimating and tracking of hours, and reconciliation against estimates.
Continuously monitor clients' budgets and raise client awareness as to when changes in direction or new requests impact scope.
Meet with Head of Account regularly to keep apprised on financial status of accounts.
Maintain up-to-date project financials and track project actuals against client scope of work.
Participates in any necessary financial meetings to ensure accurate internal data and to support client financial status communications.
Takes on wider, formal and informal leadership responsibilities within the agency.
Proactively provide suggestions that impact agency policy and operations and enhance the overall work environment.
Drive the process and details of the day-to-day operations of the accounts.
Work with other department heads to recommend adjustments/additions to roles and responsibilities of departments to achieve continuous improvement and efficiency across accounts.
Interview, identify, train and orient new team members to the agency, department, and account(s) at the direction of department head.
Provide ongoing guidance to all team members and be available to them as a resource for account/agency/departmental policies, procedures, etc.

Responsibilities

Lead and operationalize teams to profitably deliver work within a portfolio of accounts.
Understand agency revenue and profitability model.
Ensure work is completed within budget by project.
Own the revenue and forecast for the brand.
Determine and negotiate budget needs.
Keep management informed of account status, problems, plans, and meetings.
Ensure tactical and strategic integrity and train the account team.
Develop ongoing business on their accounts and assist with new business development opportunities (organic growth).
Engage with senior level clients and continue ongoing relationship development.
Identify and proactively respond to needs and lead longer-term planning.
Possess foundational knowledge of the brand's category and interpret market research data into brand ideas.
Train, develop, and delegate to the account team, encouraging growth and development.
Ensure appropriate resource allocation and utilization across all departments.
Lead tactical planning and SOW development.
Manage client relationships at all levels.
Monitor and evaluate the competitive landscape to provide senior level strategic insights.
Mine new, organic business opportunities with existing clients.
Establish a strategic partnership with clients, ensuring agency POV is shared and delivered effectively.
Identify and solidify client relationships beyond day-to-day project owners.
Partner with clients to identify and strategize new project details and develop project briefs.
Conduct regular client status meetings to communicate project development and maintain alignment with client objectives.
Inform client on aspects and timing of project development, including internal agency process/requirements.
Liaise with client stakeholders and extended team members to drive project execution.
Oversee client MLR submissions and ensure agency work remains in compliance with client guidelines.
Act as a team leader, providing clear and fair direction and feedback.
Ensure the right team members/departments are involved in projects/workstreams.
Be active in strategic development, establishing communication objectives and strategies.
Oversee brand strategy, ensuring it is integrated into all workstreams.
Develop marketing tactical plans, including budgets and timelines.
Supervise and manage the production of tactics.
Communicate project and brand updates to the team in a timely manner.
Lead in ensuring timely, accurate client documentation & correspondence.
Set priorities for the team while handling multiple projects and delegating work.
Monitor overall workload for efficiency and minimize downtime.
Keep department head apprised of workload challenges/concerns.
Monitor, review, and approve direct report’s time sheets.
Manage direct report(s) workloads and PTO to ensure proper coverage.
Provide constructive and direct ongoing feedback to direct reports.
Evaluate performance of direct reports and complete performance reviews.
Develop annual tactical plans and oversee new SOW development.
Forecast budgets and maintain accurate phasing.
Develop and administer clients' budgets based on accurate estimating and tracking of hours.
Continuously monitor clients' budgets and raise awareness of scope impacts.
Meet with Head of Account regularly to discuss financial status of accounts.
Maintain up-to-date project financials and track actuals against client scope of work.
Participate in financial meetings to ensure accurate internal data and support client communications.
Take on wider, formal and informal leadership responsibilities within the agency.
Proactively provide suggestions that impact agency policy and operations.
Drive the process and details of day-to-day account operations.
Work with other department heads to recommend adjustments/additions to roles and responsibilities.
Interview, identify, train, and orient new team members.
Provide ongoing guidance to all team members and be available as a resource for policies, procedures, etc.