Senior Designer

Metropolitan Airports Commission•Minneapolis/St. Paul International Airport, MN

About The Position

Reporting to the Assistant Director, Brand Creative, the Senior Designer serves as a senior creative on the Brand Creative team within the Strategic Marketing and Communications Department. The role creates original, strategic, audience-appropriate visual communication concepts and executes design across digital and print for MAC’s brand and revenue-generating programs. The Senior Designer directs contractors and freelance creative resources, serves as a subject matter expert for MAC/MSP branding assets, develops and maintains brand and creative standards, and ensures work meets production, quality, brand, and cost standards. The department stewards a consistent brand voice, activates the brand to engage key constituents, and supports non-aeronautical revenue growth and passenger engagement through research- and analytics-grounded campaigns. The role works frequently with department colleagues, Marketing Strategists, internal client departments, vendors, printers, photographers, illustrators, agency partners, and other creative resources.

Requirements

Bachelor’s degree in Design, Art, Fine Art, or a related field; alternatively, fourteen years of professional design experience in lieu of a degree.
At least ten years of professional experience as a Designer or Art Director.
At least five years of experience managing internal staff or directing outside resources in the execution of strategic creative deliverables.
Expert graphic design, art direction, and production design skills.
Expert-level skills in Adobe Creative Suite and other visual communication tools.
Advanced working knowledge of Microsoft products, including PowerPoint.
Expert knowledge of printing processes, digital deliverables, DAM, and CMS systems.
Experience developing, amending, and maintaining brand or creative standards.
Strong problem-solving skills and ability to work through ambiguity.
Self-starter with strong coordination and project-management skills for assigned workloads.
Excellent communication and interpersonal skills.
Ability to translate client objectives into strategic and effective communication tactics.
Working knowledge of AI platforms for business applications, such as Copilot, Claude, Adobe, Gemini, or ChatGPT.
Ability to respond to emergencies 24/7, as needed.
Valid driver’s license and reliable vehicle for commuting between job sites.

Nice To Haves

Agency experience in addition to in-house creative experience.
Experience leading creative for revenue-driving programs and digital marketing initiatives.
Experience in airport, aviation, hospitality, stadium, parking, or airline marketing.
Experience working for or with public-sector entities or governmental agencies.
Knowledge of the Metropolitan Airports Commission and its programs, operations, and policies.

Responsibilities

Create strategically focused, original, audience-appropriate visual communication concepts.
Develop concepts and execute layout designs for artwork and copy across different forms of visual communication media.
Research, select, and secure illustrative and photographic materials to support design work.
Finalize layouts for production in digital and print formats.
Present final layouts, storyboards, and illustrations to clients for approval, and respond to their feedback and requests.
Provide work direction to contractors and freelance creative resources as needed.
Manage multiple projects simultaneously with internal and external resources.
Develop, amend, and maintain brand and creative standards.
Serve as the subject matter expert for MAC/MSP branding assets.
Follow production, productivity, quality, brand, and customer-service standards.
Monitor expenses and project budgets to meet department cost standards.
Manage content assets, including file naming, tagging, usage rights, storage, and maintenance.
Study, evaluate, and redesign processes as needed to improve quality and results.
Update professional knowledge through educational opportunities, publications, and participation in relevant organizations.
Take ownership of client requests in support of the Enterprise Strategic Plan.
Perform other duties as assigned.