Senior Designer

Equinox • New York, NY

17h • $105,000 - $125,000

About The Position

Equinox is seeking a highly conceptual Senior Designer to join its creative team and report to the Creative Director. The role will help elevate Equinox’s design language and uphold the brand’s creative standards through innovation, problem-solving, and strong visual craft. The Senior Designer will set visual standards, own and evolve design systems, and guide other designers toward consistently elevated work. The role also requires hands-on art direction for photo and video shoots, leading creative on set and overseeing imagery from shot list through final retouch.

The designer will develop scalable, flexible design systems for brand campaigns and owned channels, including email, web, app, organic social, and paid media. They will steward the brand across campaigns, digital, social, print, environmental, experiential, and internal communications, while mentoring designers and partnering with creative leadership to advance the brand’s visual future. Travel for on-location shoots and club walkthroughs may be required as needed.

Requirements

• 5–7 years of experience in graphic design or a hybrid creative role.
• Demonstrated experience leading design for a team, setting direction, giving feedback, and mentoring designers.
• Proven experience building and maintaining design systems, templates, and brand guidelines at scale.
• Advanced knowledge of Figma, including components, variables, and shared libraries.
• Advanced knowledge of core Adobe programs, including InDesign, Illustrator, and Photoshop.
• Solid motion and editing capabilities using Premiere and After Effects.
• Strong knowledge of digital design and best practices across web and app.
• On-set art direction experience across stills and video.
• Solid understanding of print production.
• Extraordinary understanding of typography and layout.
• Strong communication and presentation skills, including articulating design rationale and giving constructive feedback, with a collaborative can-do attitude.
• Exceptional time-management skills.
• Must have the legal right to work in the United States.

Nice To Haves

• Experience in luxury, fashion, lifestyle, wellness, or premium consumer brands.
• Working knowledge of and/or interest in generative AI and how it can scale design workflows.

Responsibilities

• Evolve design systems across brand campaigns and owned channels, translating Equinox’s visual identity into scalable systems for marketing communications.
• Set visual direction for design projects and ensure team work contributes to a cohesive brand expression.
• Build, maintain, and govern design templates, component libraries, and asset toolkits, and drive adoption of design standards.
• Explore integrating generative AI into design systems and workflows to scale iterative work, such as growth asset variations.
• Identify opportunities to refine and advance the brand’s visual language while balancing innovation with a recognizable identity.
• Mentor and serve as a senior creative resource, improving design thinking, execution, and craftsmanship across the team.
• Audit work to identify inconsistencies and refine design systems over time.
• Maintain visual integrity, consistency, and creative excellence across campaigns, digital, social, print, environmental, experiential, and internal brand communications.
• Develop conceptual design ideas and support them with compelling moodboards and strategic rationale.
• Interpret and evolve brand guidelines to keep Equinox culturally relevant, visually progressive, and premium.
• Partner with creative leadership to shape the brand’s visual future and bring forward ideas and creative solutions.
• Review and elevate creative work across the team to ensure it reflects brand standards and strategic intent.
• Lead creative on set and oversee imagery from shot list through final retouch.
• Travel for on-location shoots and club walkthroughs as needed.

Benefits

• Competitive salary and benefits.
• Industry-leading commission opportunities for club employees.
• Complimentary club membership.
• Perks and incentives on products and services, including Personal Training, Pilates, Spa, and Shop.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed