Senior Demand Generation Specialist – Ten-X – Irvine, CA

CoStar Group•Irvine, CA

1d•Onsite

About The Position

The Senior Demand Generation Specialist drives buyer-focused digital demand generation and performance marketing strategies to attract, engage, and convert qualified bidders for commercial real estate assets on Ten-X, the world’s largest online commercial real estate auction platform. The role leads integrated digital campaigns, email and CRM programs, audience segmentation, and funnel optimization, while partnering with CoStar’s centralized SEM team and other cross-functional stakeholders. The position is based in Irvine, California, and is performed in the office Monday through Friday. The successful candidate is a data-driven, hands-on digital marketer who can manage multiple time-sensitive priorities, translate performance insights into action, and improve the buyer journey from initial awareness through registration, qualification, and bid activity. The role also uses AI tools for campaign optimization, content production, and performance analysis, and shares effective practices with the team.

Requirements

Bachelor’s degree in Marketing, Business, or a related field, from an accredited, not-for-profit, in-person university or college.
At least 5 years of experience in digital or performance marketing, ideally in a marketplace, e-commerce, or lead-generation environment.
Hands-on experience with email marketing platforms and CRM systems, such as Salesforce, Pardot, or similar.
Experience managing or collaborating with SEM/paid search vendors or specialists.
Strong analytical and problem-solving skills, including the ability to interpret campaign and funnel data, identify opportunities, and translate insights into action.
Practical AI fluency in the candidate’s working process.

Nice To Haves

Experience in commercial real estate, auctions, online marketplaces, or another transaction-driven environment.
Experience triaging or prioritizing marketing support across a high volume of concurrent, time-bound listings or offers.
Familiarity with marketing automation and lead-scoring tools.

Responsibilities

Develop and execute integrated digital campaigns and audience growth strategies to increase qualified bidder volume.
Lead email marketing and CRM programs, including bidder nurture, re-engagement, and lifecycle communications.
Partner with CoStar’s centralized SEM team to inform paid search strategy, support campaign execution, and identify ongoing optimization opportunities.
Monitor asset-level marketing performance, identify gaps, and prioritize additional digital support for underperforming or time-sensitive assets.
Optimize the end-to-end buyer funnel, from traffic and account creation through vault visits, registration, bidder qualification, and bid activity.
Analyze campaign and funnel performance, translate findings into actionable recommendations, and communicate clear insights to key stakeholders.
Use AI tools in the work process for campaign optimization, content production, and performance analysis, and share effective practices with the team.

Benefits

Generous compensation and performance-based incentives.
Internal training and tuition reimbursement.
Comprehensive medical, vision, dental, and prescription drug coverage.
Life, legal, and supplementary insurance.
Virtual and in-person mental health counseling services for individuals and family.
Commuter and parking benefits.
401(k) retirement plan with matching contributions.
Employee stock purchase plan.
Paid time off.
On-site fitness center and/or reimbursed fitness center membership costs, depending on location.
Access to CoStar Group’s Employee Resource Groups.
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.