Senior Demand Generation Manager, B2B

Replit•Foster City, CA

29d•Hybrid

About The Position

We're looking for a strategic and hands-on Lead/Senior Demand Generation Manager to scale Replit's B2B demand generation function. You'll be responsible for building the enterprise campaign playbooks, creative programs, and audience engagement strategies that drive pipeline and revenue. This role is the architect of our enterprise marketing playbooks — you'll own the campaign strategy, creative direction, and audience engagement programs that drive B2B pipeline. You'll define who we're targeting, what we're saying, and how we engage them across the buyer journey. You'll work closely with our AI-driven paid media optimization team, Sales Leadership, Revenue Operations, Product Marketing, and Sales Enablement.

Requirements

10+ years of B2C & B2B demand generation experience, with 5+ years in B2B SaaS focused on enterprise customers
Proven track record building and scaling demand generation programs, with demonstrated pipeline contribution and ROI
Deep expertise in ABM strategies: account selection, multi-channel orchestration, engagement measurement, and campaign creative direction
Hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase) as a strategic user and stakeholder
Extensive experience establishing lead management frameworks: lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
Strong analytical capabilities and obsessive focus on testing — you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
Proven ability to build cross-functional relationships and provide creative direction for demand generation assets

Nice To Haves

Track record converting PLG users into enterprise opportunities is a plus
Experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus

Responsibilities

Own B2B campaign strategy and pipeline accountability
Take accountability for enterprise pipeline generation through campaign strategy, audience development, and creative programs
Partner with business leadership and finance to forecast pipeline targets, track performance, and present results in monthly and quarterly business reviews
Build lead scoring frameworks, funnel definitions, and pipeline attribution models in partnership with RevOps
Build enterprise campaign playbooks from scratch
Design and launch account-based marketing strategies targeting high-value enterprise accounts: account selection, engagement sequencing, and multi-touch campaign design
Create repeatable campaign playbooks across ABM, content syndication, webinar programs, and integrated field marketing programs
Develop content and creative strategies across all stages of the buyer journey — from awareness through closed-won
Partner with paid optimization and data teams to ensure B2B campaigns are measured, tested, and refined based on performance data
Drive creative direction and relentless optimization
Ensure we have the right content and creative assets for every stage of the enterprise buyer journey
Collaborate with Content, Product Marketing, and Design teams to develop and iterate on high-performing assets
Establish a rigorous testing culture — constantly experiment with messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality
Execute cross-functionally and drive alignment
Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff
Mobilize internal marketing teams and external agencies to execute your strategic vision
Build relationships across Product Marketing, Content, Design, Sales Enablement, Field Marketing, and Analytics to deliver integrated campaigns
Leverage Replit's unique PLG-to-Sales motion
Convert our large base of individual users into qualified B2B opportunities by identifying expansion signals
Partner with Product and Analytics teams to instrument product-qualified lead (PQL) scoring and routing
Build marketing programs that nurture individual users toward enterprise adoption