Senior Demand Generation Manager
About The Position
We are seeking a results-driven Senior Demand Generation Manager to lead and scale integrated demand generation programs that drive pipeline growth, accelerate revenue, and strengthen market presence. This strategic and hands-on role will own the planning, execution, optimization, and measurement of multi-channel campaigns across the buyer journey. The ideal candidate has a strong background in B2B SaaS demand generation, excels at collaborating with Sales and Marketing teams, and is comfortable leveraging marketing automation, CRM systems, and account-based marketing (ABM) technologies to drive measurable business outcomes. This role requires a willingness and ability to travel for industry events, customer engagements, field marketing initiatives, and team meetings as needed.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 6–10 years of experience in B2B demand generation, growth marketing, or pipeline marketing roles.
- Proven experience in a B2B SaaS environment with demonstrated success driving measurable pipeline and revenue outcomes.
- Strong experience developing and executing multi-channel demand generation campaigns.
- Hands-on experience with: HubSpot, Salesforce CRM
- Strong understanding of lead lifecycle management, marketing attribution, and funnel optimization.
- Experience partnering closely with Sales teams and revenue organizations.
- Excellent analytical, project management, and communication skills.
- Willingness and ability to travel up to 10–20% for business purposes, including conferences, customer events, and team meetings.
- Be a Canadian Citizen (dual citizens included), or eligible to work in Canada
- Be willing to comply with Solink’s own security policies and standards.
Nice To Haves
- Experience with Account-Based Marketing (ABM) platforms, such as: 6sense, Demandbase, Terminus, RollWorks
- Experience with intent data platforms and account intelligence tools.
- Familiarity with paid media, content syndication, and webinar programs.
- Experience in high-growth SaaS or technology companies.
- Knowledge of revenue operations and advanced attribution methodologies.
Responsibilities
- Develop and execute integrated demand generation strategies that drive qualified leads, pipeline creation, and revenue growth.
- Own end-to-end campaign planning, execution, optimization, and reporting across digital, field, partner, and content marketing channels.
- Design and manage full-funnel programs that support lead acquisition, nurturing, conversion, and customer expansion objectives.
- Continuously test and optimize messaging, audience segmentation, channels, and campaign performance.
- Partner closely with Sales leadership to align marketing initiatives with pipeline and revenue goals.
- Establish lead management processes and service level agreements (SLAs) between Marketing and Sales.
- Monitor campaign influence on pipeline generation, sales velocity, conversion rates, and revenue contribution.
- Identify opportunities to improve lead quality and overall funnel performance.
- Support and execute account-based marketing programs targeting strategic accounts and buying committees.
- Collaborate with Sales to identify target account lists, buying personas, and engagement strategies.
- Utilize ABM platforms and intent data to increase account engagement and pipeline creation.
- Manage campaign execution through marketing automation and CRM platforms.
- Maintain campaign attribution models and reporting frameworks.
- Analyze performance data and deliver actionable recommendations to stakeholders.
- Develop dashboards and executive reporting on key demand generation metrics.
Benefits
- Fully paid health & dental (no waiting period)
- $500 health spending account
- Monthly reimbursement for fitness, wellness, or mental health programs.
- Meaningful equity: Every full-time, permanent employee has a stake in our growth.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
