Senior Demand Generation Manager

Swap•New York, NY

1d•$135,000 - $180,000•Hybrid

About The Position

Our website is our highest-leverage owned channel — load-bearing for the brands we serve today and central to our move upmarket. As buyers increasingly research vendors through AI-driven and answer-engine surfaces, the brands that own search, content, and conversion end-to-end will win the next phase of demand. We’re hiring a Senior Demand Generation Manager, Web & Content to own and compound that advantage. You’ll be the dedicated owner of Swap’s organic and demand generation ecosystem across SEO, AEO, GEO, conversion optimization, and content — turning the website into a measurable, compounding pipeline engine. You’ll partner closely with our brand, product, paid media, RevOps, and agency partners, and you’ll build the agentic, AI-assisted workflows that let a lean team produce and optimize at scale. This is a builder’s role for someone who is equally comfortable in a technical SEO audit, a CRO experiment design, and a content brief — and who measures success in pipeline, not page views.

Requirements

5+ years in demand generation, growth, or organic marketing at a B2B SaaS or technology company, with a track record of driving measurable pipeline.
Deep, hands-on expertise in technical and content SEO, plus a strong point of view on AEO/GEO and how AI-driven discovery is changing B2B buying.
Proven CRO experience — landing pages, experimentation, and funnel optimization that moved conversion, not just traffic.
Highly analytical and comfortable owning the numbers: search and web analytics, attribution, and performance reporting.
Fluency with modern AI-assisted and agentic content/optimization workflows, and a builder’s instinct for turning manual work into scalable systems.
Strong cross-functional operator who can partner with brand, product, paid, sales, RevOps, and external agencies.
Execution-oriented and outcome-driven — you ship, measure, learn, and iterate quickly.

Nice To Haves

Experience marketing to ecommerce, retail, or commerce-infrastructure buyers.
Familiarity with ABM motions and supporting enterprise pipeline.
Hands-on experience with workflow automation tools and building content/SEO tooling.
Experience with structured data and schema (FAQPage, Article, Organization) for search and answer-engine visibility.

Responsibilities

Own and evolve Swap’s SEO, AEO, and GEO strategy — improving discoverability across traditional search engines and AI-powered discovery platforms.
Identify high-intent keyword opportunities aligned to pipeline, and build content and page architecture to win them.
Build scalable backlink and authority-building programs to strengthen domain authority and organic performance.
Run ongoing competitive analysis across organic search, paid search, AI discovery surfaces, and positioning to surface gaps and emerging behaviors.
Design agentic, AI-assisted content workflows that accelerate high-quality production, optimization, testing, and distribution at scale.
Partner with web, design, and brand teams to improve site performance and conversion across the funnel.
Optimize landing pages, CTAs, forms, and user journeys; build a per-account and campaign landing-page system that supports targeted growth.
Analyze behavioral and funnel data to find drop-off points and growth opportunities, and run a disciplined experimentation program.
Align paid and organic search strategy on keywords, audiences, and messaging to maximize efficiency and conversion.
Surface insights from paid campaigns to sharpen organic content — and vice versa.
Own the editorial calendar, asset library, and thought-leadership cadence, aligning content output to demand and account-based marketing.
Improve organic social discoverability and engagement, with a focus on LinkedIn and other relevant channels.
Partner with content, creative, and sales to build content that influences pipeline and revenue.
Track and report on growth metrics tied to pipeline and revenue influence.
Partner with RevOps and analytics to improve attribution visibility and measurement frameworks across organic and paid.
Translate performance data into clear insights and prioritized recommendations.