Senior Manager, Demand Generation

TELUS Digital•Toronto, ON

2d•CA$110,400 - CA$138,000•Hybrid

About The Position

TELUS Digital is seeking a driven and strategic Senior Manager, Demand Generation to own and optimize their end-to-end lead engine. This is a high-impact role that sits at the intersection of inbound marketing operations, outbound sales development, and data-driven pipeline growth. The ideal candidate brings deep expertise in both inbound and outbound methodologies, has led SDR teams to high performance, and thrives in the fast-paced environment of managed services or SaaS organizations.

Requirements

7 to 10 years of experience in lead generation, sales development, or demand generation
Proven track record of building and leading high-performing SDR teams
Deep expertise in outbound prospecting, sequencing, and messaging strategy
Strong knowledge of inbound lead management processes and funnel optimization
Hands-on experience with outreach platforms such as Apollo, Outreach, Salesloft, or similar tools
Proficiency in CRM platforms (Salesforce, HubSpot, or equivalent)
Fluency with AI-powered tools for sales productivity, prospecting, and personalization
Experience in a SaaS, managed services, or technology company preferred
Strong data literacy with comfort building pipeline dashboards and KPI reports
Excellent written and verbal communication skills
Skilled at crafting compelling outreach content

Responsibilities

Drive pipeline contribution by developing and executing outbound campaigns across priority verticals, personas, and geographies; build and manage outbound sequences via Apollo and similar tools.
Track and iterate on key outbound metrics (connect rates, reply rates, meetings booked, pipeline influenced) to continuously improve cadence structure and messaging.
Own the end-to-end lead process including capture and conversion tracking, with clear SLA and funnel performance reporting.
Define and maintain lead scoring models in alignment with marketing and sales, continuously optimizing conversion at each funnel stage.
Serve as a player-coach: collaborate with SDR team members to create and support individualized career development plans. Lead, coach, and develop a team of SDRs by setting performance standards, running call reviews, and conducting regular pipeline inspections.
Serve as the internal expert and champion for excellence in outreach and AI-powered tools. Drive adoption of cutting-edge automation to elevate outreach sophistication, improve team productivity, and optimize conversion rates across the SDR funnel.
Build and maintain a library of cold outreach templates (email, LinkedIn, phone scripts) tailored to different client and contact profiles.
Design and manage SDR incentive programs (SPIFs, commissions, recognition) and socialize team performance across sales leadership and the broader organization.
Interlock with commercial leaders to ensure direct alignment of lead generation strategies to commercial pursuits and revenue priorities.
Work in lockstep with cross-functional partners including product marketing, sales ops, and revenue operations to orchestrate cross-functional campaigns, lead attribution accuracy, and alignment across the tech stack.
Attend and represent the company at key industry events and conferences as part of lead generation responsibilities; plan and execute pre- and post-event outreach campaigns for trade shows and virtual events, tracking event-sourced pipeline and ROI.