Senior Manager, Demand Generation
Procare Solutions•Quinte West, ON
•$103,000 - $117,700•Hybrid
About The Position
Procare Solutions is seeking a Senior Manager of Demand Generation to lead their Growth Marketing team's pipeline engine. This is a high-impact, hands-on leadership role responsible for building strategy and owning programs that drive qualified pipeline across SMB and mid-market segments. The role emphasizes content-led campaign production and leveraging AI in demand generation. The position is based in Denver, CO, with a hybrid in-office/remote working model, requiring a minimum of 3 days a week in the Denver office.
Requirements
- 7+ years' of B2B demand gen experience, ideally in SaaS or EdTech
- Bachelor’s degree in Marketing, Business Administration, or equivalent
- Proven record building pipeline through content-led programs
- Hands-on with Pardot or HubSpot and Salesforce
- Strong analytical skills — comfortable building reports and interpreting funnel metrics
- Excellent project management and written communication skills
- Hands-on with AI-powered marketing tools
Nice To Haves
- Experience in childcare, education, or healthcare verticals
- Background in GEO/emerging search optimization
- Experience with product launch or feature-launch marketing
Responsibilities
- Own the demand generation strategy and roadmap across SMB and mid-market segments, with full accountability for pipeline contribution, MQL/SQL targets, and CAC.
- Coordinate agency and contractor resources.
- Report pipeline performance and campaign ROI to the VP of Growth Marketing and cross-functional leadership.
- Define and evolve the demand gen tech stack — including Pardot, HubSpot, Salesforce, and emerging AI-powered tools.
- Lead the development and execution of content-focused integrated campaigns — from strategy and brief through asset production, distribution, and performance analysis.
- Oversee the monthly webinar program targeting center directors and multi-site operators, spanning product education, industry trends, and customer stories.
- Partner with Brand teams to ensure campaign messaging, creative, and assets are consistently on-brand and persona-appropriate.
- Drive content syndication, SEO-informed programs, and inbound channel strategy.
- Oversee multi-touch nurture programs in Pardot and HubSpot, with tailored tracks by persona, lifecycle stage, and product interest.
- Own lead scoring model strategy and database health in partnership with Marketing Ops.
- Guide audience segmentation and personalization approaches across all automated programs.
- Align closely with Product Marketing on launch campaigns, competitive positioning, and sales enablement assets.
- Partner with the Sales Development team on lead handoff processes, follow-up SLAs, and feedback loops.
- Collaborate with RevOps on attribution modeling and closed-loop reporting from lead to revenue.
Benefits
- Medical, dental, & vision plans
- HSA option with employer contributions
- Vacation time, holidays, sick days, volunteer & personal days
- 401K Plan with employer match and immediate vesting
- Employee Stock Purchase Plan
- Employee Discount Program
- Medical, Dependent Care, and Transportation FSA Plans
- Company paid Short and Long-Term disability and Life Insurance
- RTD EcoPass for all Denver employees
- Tuition Reimbursement and continued Professional Development
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What This Job Offers
Job Type
Full-time
Career Level
Senior
