Senior Manager- Demand Generation

Vertex Inc.•Remote - PA, PA

About The Position

The Senior Manager – Demand Generation owns the strategy, execution, and performance of integrated demand programs aligned to ecosystem and product priorities. This role is accountable for pipeline generation, investment decisions, and end‑to‑end program delivery across regions, channels, and partners. The ideal candidate brings deep SaaS demand generation expertise, strong cross‑functional leadership, and a data‑driven, AI‑first mindset to consistently deliver against pipeline and revenue goals.

Requirements

8+ years of experience in demand generation, digital marketing, or pipeline-focused B2B marketing, ideally in SaaS or technology solutions
Proven track record of owning and achieving pipeline and revenue contribution goals (marketing‑sourced and influenced)
Demonstrated experience managing complex, cross‑functional programs with accountability for results
Deep expertise in demand generation and demand extraction tactics across the full funnel
Strong stakeholder management skills with the ability to influence senior leaders and build trusted partnerships
Data‑driven decision maker with experience using analytics to optimize pipeline health and program performance
Bachelor’s degree in Marketing, Business, or a related field

Nice To Haves

Experience creating demand through marketplaces (e.g., Microsoft ecosystem) and partner‑led motions
Global B2B marketing experience with exposure to mid‑market buying cycles and engagement models
Ability to define content and messaging frameworks mapped to personas, buyer stages, and partner/field needs
AI‑first mindset, leveraging automation and intelligence to guide campaign strategy and performance optimization
Familiarity with modern RevOps, attribution, and marketing automation platforms
Master’s degree or MBA
Equivalent combination of education, training, and relevant professional experience accepted in lieu of a formal degree

Responsibilities

Develop and own annual Integrated Demand Programs (IDPs), including demand generation strategy, growth opportunities, KPIs, and attribution models aligned to organizational goals
Own pipeline generation and program lifecycle management—from strategic planning through execution, optimization, and results delivery
Define and manage program investment and scope, including budget allocation, channel mix, regional and language coverage
Design and execute multi‑channel campaigns across digital, paid media, social, nurture, field, and partner marketing with consistent messaging throughout the buyer journey
Partner with Sales, Demand Management, RevOps, Marketing Ops, Product, and Partner teams to close demand gaps and align programs to GTM and launch strategies
Serve as the primary IDP liaison to leadership, presenting performance, insights, and recommendations for continuous improvement
Track, analyze, and optimize program performance, identifying underperforming areas and driving corrective actions across lead generation, scoring, routing, and conversion
Identify opportunities for automation, scalability, and process standardization to improve efficiency and impact