Senior Manager, Demand Generation

Geotab•Oakville, ON

2d•$116,200 - $155,000•Hybrid

About The Position

Geotab is seeking a Senior Manager, Demand Generation who will own the strategy and execution of integrated, full-funnel campaigns that drive pipeline and revenue. The projects will vary in scope, complexity, and affected business area. This role requires a self-starter with excellent communication skills, a bias toward shipping fast, and the ability to thrive in a high-growth, "build-it-as-you-go" environment. The successful candidate will have strong performance marketing instincts with the ability to design full-funnel campaigns, manage complex stakeholder alignment, and drive team accountability toward revenue impact.

Requirements

8–12 years of B2B marketing experience, with at least 4–5 years in demand generation or integrated campaign roles within a technology or SaaS company.
Bachelors in a related field or Post-Secondary Diploma/Degree specialization in Marketing, Business, or a related field (MBA is highly valued).
Hands-on experience with marketing automation platforms (Marketo, HubSpot, or equivalent), CRM (Salesforce), and campaign analytics tools.
Proven track record of building or transforming a demand generation function and leading high-performing teams.
Exceptional cross-functional leadership skills with the ability to influence without authority in complex, matrixed organizations.
Strong performance marketing instincts: thinking in conversion rates, cost-per-pipeline, and revenue efficiency.
Excellent communication skills: ability to articulate strategy and mechanics clearly to both executives and campaign managers.

Nice To Haves

MBA is highly valued.

Responsibilities

Own the full-funnel demand generation strategy from awareness and consideration through to pipeline revenue.
Design and lead integrated campaigns built for how modern B2B buyers buy: AI-influenced research cycles, digital-first discovery, and self-directed evaluation paths.
Build and maintain the campaign roadmap, balancing strategic priorities with the agility to move on market moments.
Establish campaign tiering and prioritization framework with clear resource models, execution standards, and performance expectations.
Lead your team to execute with speed, quality, and consistency, campaigns that are launched on time, on message, and on target.
Develop and systematize end-to-end campaign execution frameworks: briefing, build, launch, optimize, report. Make excellence repeatable.
Drive multi-channel campaign execution across paid media, email, content syndication, events, webinars, ABM, and digital, in tight coordination with channel owners.
Eliminate complexity that doesn't serve performance: streamline workflows, remove bottlenecks, and build processes that make the team faster.
Partner with Creative to develop high-converting campaign assets, not just beautiful content, but content built to move buyers through the funnel.
Establish the campaign measurement framework: define what success looks like for every campaign, channel, and segment before a campaign launches.
Build a culture of experimentation, hypothesis-driven testing of messaging, channels, offers, and formats, with a bias toward shipping fast and learning faster.
Partnering with Marketing Operations to own campaign analytics and reporting: pipeline contribution, channel efficiency, conversion rates, content performance, and ROI. Surface insights that drive decisions, not just dashboards.
Work with Marketing Ops and Revenue Ops to ensure attribution is clean, data flows correctly, and pipeline reporting is trusted by Sales leadership.
Serve as the campaign orchestration hub, bringing together Segment Marketing, Digital, ABM, Creative, Events, and Sales Enablement into a unified, coordinated campaign motion.
Work directly with Sales leadership to ensure campaigns convert, including tight feedback loops on lead quality, follow-up rates, and campaign-sourced pipeline.
Lead, coach, and develop a team of campaign managers, setting a high bar for output, ownership, and professional growth.
Build a team culture defined by accountability, velocity, creative ambition, and relentless focus on revenue impact.
Drive the adoption of AI-enabled marketing tools and workflows that give your team a competitive edge in speed and scale.