Senior Demand Generation Manager

Workato•San Francisco, CA

18h•$130,000 - $180,000

About The Position

Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. We also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

Requirements

6–10+ years of B2B demand generation or integrated campaign experience
Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions
Demonstrated success driving pipeline growth through full-funnel integrated campaigns
Deep understanding of how to position complex AI offerings for both technical and executive audiences
Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)
Strong analytical expertise with experience tying campaign performance to revenue impact
Experience running account-based or targeted AI campaigns
Ability to operate strategically while executing at a detailed level
Excellent cross-functional leadership and stakeholder management skills

Responsibilities

Lead AI-Focused Integrated Campaign Strategy: Own end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences.
Develop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings.
Translate complex AI capabilities (ML, GenAI, automation, data intelligence, etc.) into compelling, outcome-driven campaign narratives.
Drive Multi-Channel Execution & Optimization: Orchestrate integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and web.
Partner with Marketing Ops to design scalable campaign architectures in marketing automation platforms.
Implement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive).
Own experimentation strategy including A/B testing, messaging refinement, and performance optimization.
Align Messaging & Go-to-Market: Collaborate closely with Product Marketing to bring AI positioning, competitive differentiation, and use-case storytelling into campaigns.
Partner with Sales and SDR leadership to align campaigns to pipeline goals and ensure strong follow-up motions.
Develop enablement materials that support AI campaign launches and field activation.
Own Performance & Pipeline Impact: Own pipeline generation from AI integrated campaigns.
Build reporting frameworks and dashboards to measure AI campaign performance and ROI.
Conduct post-campaign analysis and translate insights into strategic improvements.
Leverage intent data, behavioral signals, and AI-driven insights to improve targeting and personalization.
Elevate AI Campaign Excellence: Stay current on AI market trends, buyer behavior shifts, and emerging AI use cases.
Act as a thought partner to leadership on AI go-to-market strategy.