Senior Manager, Demand Generation

CoderPad

3d•$150,000 - $180,000•Remote

About The Position

CoderPad is seeking a Senior Manager, Demand Generation to join their Marketing team. This role is responsible for transforming CoderPad's marketing investment into a predictable and measurable pipeline. The Senior Manager will lead the strategy and execution of programs aimed at capturing and converting demand, working closely with Campaigns, Events, Marketing Ops, Sales, and Finance to ensure the right audiences receive the right message through the right channels, ultimately driving revenue impact. The position focuses on distribution strategy, channel performance, budget optimization, and pipeline outcomes, requiring strong cross-functional collaboration, analytical thinking, and accountability for results. CoderPad is a global leader in the technical interview space with over 4,000 customers in 165+ countries, and the Marketing team's goal is to drive awareness and demand for their technical hiring platform and support Go-To-Market teams. This role is based in North America and operates on Eastern hours.

Requirements

7+ years of B2B demand generation or pipeline marketing experience (SaaS preferred)
Proven experience owning paid budgets and pipeline forecasts
Hands-on expertise across paid social, paid search, and ABM
Comfortable partnering cross-functionally while owning results
Analytical, pragmatic, and revenue-oriented mindset
Experience operating as a senior individual contributor

Responsibilities

Build and maintain a rolling 3–6 month demand forecast, connecting revenue targets to required MQL and SQL volume
Continuously refine forecasts based on performance data
Translate demand performance into revenue impact for leadership
Provide clear, accurate pipeline reporting to leadership
Manage the paid demand budget across channels with a focus on full funnel optimization and pipeline generation
Monitor performance weekly and adjust allocation to stay on track
Partner with Finance on forecasting, reconciliation, and planning
Lead strategy and own execution for demand-focused channels, working closely with content, events, sales, and ops partners
Own targeting, budget, testing, and sequencing across all paid social programs
Own keyword strategy, bidding, structure, and conversion tracking across Google and Bing
Manage vendor relationships, audience targeting, budget, and lead quality standards for content syndication
Own registration promotion, audience targeting, spend, and pipeline measurement for webinars
Manage G2 and Gartner programs, including review generation and paid placements
Build and manage retargeting audiences across channels
Improve landing pages, forms, and inbound conversion rates through testing and iteration
Partner with Marketing Ops to tier accounts using intent and engagement data
Design and run ABM programs that help convert engaged accounts into pipeline
Collaborate with Campaigns on content needs while owning distribution and measurement
Partner with Ops on lead scoring, MQL definitions, and lifecycle rules to maintain lead quality
Work with Marketing Ops on multi-touch attribution and performance analysis
Ensure consistent campaign naming and taxonomy for reliable reporting
Partner with Campaigns and Events on calendar alignment
Own pre- and post-event communications to help ensure events contribute to pipeline goals

Benefits

Meaningful work with high impact for a well-loved product
Competitive, market-rate salaries
Stock options with a 4-year vesting schedule
Medical, dental, and vision insurance (90% covered for employees and dependents)
Flexible Spending Account (FSA)
401K with profit sharing
Unlimited paid time off with an expectation of taking 3 weeks annually in addition to 20 company holidays
Remote-friendly environment with monthly WFH stipend
Parental leave (primary: 16 weeks; secondary: 12 weeks)
Short- and long-term disability and life insurance coverage
Choice of laptop computer
Internal mobility and growth opportunities