Senior Demand Generation Manager - Account Based Marketing

DTN•Houston, TX

2d•$116,000 - $142,000•Remote

About The Position

For decades, DTN has been the silent force behind some of the world’s most critical industries—helping businesses navigate complexity, uncertainty, and risk with smarter, faster decisions. From agriculture to energy to weather intelligence, our proprietary Operational Decisioning Platform transforms raw data into decision-grade insights—enabling companies to optimize operations, protect infrastructure, and drive growth. DTN is at an exciting inflection point as we accelerate growth across our global portfolio. We are seeking a Senior Demand Generation Manager (Account-Based Marketing) to lead and scale our ABM strategy across key target accounts and segments. This role is not about ABM as a standalone program or platform—it is about driving measurable pipeline, accelerating deals, and partnering deeply with sales. You will operate as a strategic and executional partner, aligning closely with account executives and revenue teams to design and deliver highly targeted, multi-channel programs that convert high-value accounts into revenue. The ideal candidate brings a proven track record of building and executing ABM programs in a B2B SaaS environment, with a strong bias toward action, collaboration, and revenue impact.

Requirements

8+ years of experience in B2B demand generation, with a strong emphasis on account-based marketing in a SaaS or high growth companies
Proven success driving pipeline and revenue through ABM programs, not just awareness or engagement
Demonstrated ability to partner deeply with sales: co-owning account strategy, influencing deal progression, and driving alignment
Experience planning and executing multi-channel campaigns including digital, content, events, and field marketing initiatives
Strong understanding of enterprise and complex buying cycles, including multi stakeholder deal dynamics
Experience with field marketing or regional campaign execution preferred
Hands-on experience with marketing and sales technology (e.g., Salesforce, HubSpot, AI tools, and intent data platforms)
Analytical mindset with the ability to connect campaign performance to pipeline and revenue outcomes
Ability to operate both strategically and tactically, and you are comfortable rolling up your sleeves to build and execute programs
Excellent communication and collaboration skills across cross-functional teams
Bachelor’s degree in Marketing, Business, or a related field

Responsibilities

Own and scale DTN’s account-based marketing strategy, focusing on high-value target accounts and revenue generation in key sectors
Partner closely with Sales leadership and account teams to align on target account selection, account plans, and pipeline goals
Design and execute 1:1 and 1:few ABM programs that drive engagement, pipeline creation, and deal acceleration
Develop highly personalized, multi-channel programs across digital, content, executive outreach, and field marketing events
Act as a quarterback across marketing, sales, product marketing, and customer teams to ensure coordinated account engagement
Translate product, market, and account insights into targeted messaging, offers, and content strategies that resonate with buying groups
Collaborate with event marketing to support regional programs, executive events, and in-market activation
Build and optimize account engagement frameworks, scoring models, and reporting to track program effectiveness
Continuously test, learn, and iterate on ABM plays to improve performance and scalability