Senior Customer Marketing & Community Manager

Allego•Waltham, MA

9d•$92,000 - $125,900•Hybrid

About The Position

Allego is seeking a Senior Customer Marketing & Community Manager to lead the strategy, growth, and engagement of its customer community and customer marketing programs. This is a senior individual contributor role with significant ownership, cross-functional influence, and customer-facing visibility. The role involves building programs to foster customer connections, facilitate best practice sharing, encourage advocacy, gather reviews, host roundtables, and deepen customer engagement throughout their lifecycle. The position requires close collaboration with Customer Success, Sales, Product Marketing, Enablement, Events, and Marketing Operations to translate customer engagement into stronger relationships, valuable insights, authentic proof points, and measurable customer marketing impact.

Requirements

Typically 8+ years of experience in customer marketing, community management, advocacy, customer communications, field marketing, customer success marketing, or a related role.
Experience owning customer-facing programs with cross-functional stakeholders.
Strong project management skills, with the ability to manage multiple timelines, details, and priorities.
Excellent written and verbal communication skills.
Comfortable engaging with customers, prospects, and internal stakeholders in person and online.
Ability to attend the Waltham, MA office at least 1 day per week.
Ability to travel approximately 5-10% for events and company programs.

Nice To Haves

Experience in B2B SaaS, technology, sales enablement, customer engagement, or enterprise software.
Experience supporting customer communities, advocacy programs, online engagement, events, or trade shows.
Familiarity with online communities, forums, Reddit, advocacy platforms, or community engagement tools.
Experience partnering with sales, customer success, or product marketing teams.
Comfortable representing a brand at a booth, networking event, or customer-facing program.

Responsibilities

Own and grow Allego’s customer community strategy, creating meaningful opportunities for customers to connect, exchange ideas, and engage with the brand.
Develop programs that identify, nurture, and activate customer advocates for community conversations, references, reviews, events, roundtables, and customer stories.
Expand customer engagement into relevant external communities, forums, peer networks, and online spaces where appropriate.
Create engagement campaigns and light content that encourage participation and strengthen the customer experience.
Monitor community activity, identify engagement trends, and share insights with Customer Success, Product Marketing, Events, and other internal teams.
Maintain a welcoming, inclusive, and professional community experience that reflects Allego’s brand and customer values.
Lead Allego’s strategy for customer review platforms such as Gartner Peer Insights, G2, and other relevant sites.
Manage vendor relationships and program execution for review-site initiatives.
Develop review-generation campaigns across appropriate channels, including customer emails, newsletters, in-app motions, customer success touchpoints, and web placements.
Partner with Product Marketing to ensure review-site messaging, positioning, and customer proof points remain current.
Track and report on review-site performance, including outreach, engagement, review volume, ratings, rankings, and quality trends.
Share key wins, rankings, reports, and customer proof points with Sales, Customer Success, Product Marketing, and other go-to-market teams.
Own the customer communications calendar in partnership with Marketing Operations and cross-functional stakeholders.
Draft and manage customer newsletters, customer content promotions, program invitations, announcements, and other customer-facing communications.
Ensure customer communications are timely, relevant, segmented, and aligned to customer needs, company priorities, and broader marketing campaigns.
Partner with Product Marketing, Customer Success, and Marketing Operations on messaging, audience segmentation, send execution, follow-up, and performance reporting.
Identify opportunities to connect community discussions, product updates, customer education, and customer content into a more cohesive customer communications experience.
Support customer roundtable strategy, topic development, customer sourcing, and content planning.
Manage roundtable list segmentation, invitations, follow-ups, and customer communications.
Work with customers and internal stakeholders to shape useful roundtable content and discussion topics.
Partner with Enablement to ensure internal teams are aware of customer roundtable themes, participation, and follow-up opportunities.
Source new customer participants through community activity, Customer Success, Account Management, Sales, and existing customer programs.
Partner closely with Customer Success, Sales, Product Marketing, Enablement, Events, Marketing Operations, and the broader marketing team.
Connect community activity, advocacy opportunities, customer communications, and customer marketing campaigns into a more integrated customer experience.
Share customer feedback and engagement insights that may inform content, events, product messaging, customer enablement, and lifecycle marketing.
Manage timelines, dependencies, stakeholders, and deliverables to keep customer marketing programs moving forward.
Use performance data and customer insights to recommend improvements and optimize program impact over time.