Senior Director, Customer Marketing, Customer Advocacy, & Community

Cyera•New York, NY

6d•$275,000 - $325,000•Remote

About The Position

Cyera is seeking a Senior Director, Customer Marketing to build and lead a comprehensive 360° customer marketing program, encompassing advocacy, community, and lifecycle marketing. This is a player-coach role for an experienced individual who has previously built similar programs in high-growth cybersecurity or SaaS environments. The position offers significant scope, executive visibility, and a direct impact on revenue outcomes such as gross and net revenue retention, expansion, and pipeline generation. The role is crucial for leveraging the existing customer base as Cyera's primary growth engine.

Requirements

10-15+ years of B2B marketing experience.
10+ years of experience building and leading customer marketing, advocacy, or community programs, preferably in a high-growth cybersecurity or SaaS company.
Proven ability to build advocacy, reference, and community programs from inception and scale them effectively.
Experience designing and operating executive programs, such as a Customer Advisory Board, including direct engagement with senior buyers (CISOs, CIOs, or equivalent).
Demonstrated people leadership experience, including hiring, coaching, and developing teams.
Strong cross-functional influence with Sales, Customer Success, and Product teams.
Ability to own and communicate data-driven stories, linking customer marketing efforts to retention, expansion, and pipeline outcomes.
Excellent storytelling skills and executive presence.
Security industry experience and familiarity with a technical, security-minded buyer is a strong plus.

Nice To Haves

Security industry experience and familiarity with a technical, security-minded buyer.

Responsibilities

Build and scale a customer advocacy engine, including recruiting, onboarding, and managing customer champions for reference calls, case studies, testimonials, and speaking opportunities.
Manage the company's presence on analyst and public review platforms like Gartner Peer Insights and G2, driving volume and quality of reviews.
Implement customer recognition programs to highlight successful customers as brand proof points.
Select and implement a reference management tool to track advocate status, usage, and manage fair-use and approval processes.
Launch and grow a branded customer community to facilitate communication on product updates, gather roadmap input, and enable peer-to-peer exchange.
Define the community platform, content strategy, and moderation model, owning engagement and health metrics.
Collaborate with Product and Customer Success to integrate community feedback into product roadmaps and retention strategies.
Design and execute lifecycle marketing campaigns for onboarding, adoption, expansion, and renewal in coordination with Customer Success and RevOps.
Develop segmented, data-driven customer communications to increase product adoption and reduce churn risk.
Utilize usage and health-score data to trigger targeted customer communications at various lifecycle stages, showcasing delivered value to improve retention and expansion.
Establish and manage Cyera's Customer Advisory Board (CAB) and a dedicated CXO community, including chartering, member selection, cadence, and content.
Serve as the primary point of contact for CAB members, translating their input into actionable signals for product, content, and go-to-market strategies.
Leverage CAB and CXO relationships to build a pipeline of executive-level references and speakers.
Plan and execute customer-facing events such as user groups and regional customer days.
Maintain consistent, high-quality communication touchpoints to keep customers informed and engaged year-round.
Hire, coach, and develop a high-performing customer marketing team, modeling desired behaviors and empowering team members with ownership.
Foster strong cross-functional partnerships with Sales, Customer Success, Product, Demand Generation, and Corporate Communications to ensure customer insights and proof points are integrated across all relevant areas.
Drive alignment between customer marketing initiatives and overall company priorities, adhering to Cyera's operating model of clarity, alignment, and accountability.
Define and track key performance indicators (KPIs) for customer marketing programs, including advocacy metrics, community engagement, NPS/CSAT, and impact on pipeline, expansion, and net revenue retention.
Own and manage the customer marketing technology stack, including advocacy/reference platforms, community platforms, and integrations with systems like Gainsight, Salesforce, and marketing automation.
Report on program results to marketing and revenue leadership, using data to refine programs and demonstrate the commercial impact of customer stories.