Marketing Manager, Brand & Advocacy

Planning Center

15h•$100,000 - $130,000•Remote

About The Position

Planning Center exists to help churches build stronger, more connected communities. Since 2006, over 80,000 churches have trusted our tools to care for their people—whether that’s communicating with their congregation, organizing important information, or coordinating the details that make ministry happen. We’re an independent, profitable company with no outside investors. That means we get to focus on building products thoughtfully, caring for our team well, and making decisions for the long term. Our team is fully remote, working together daily through tools like Slack, Asana, Linear, Notion, and Zoom. Three times a year, we gather in Carlsbad, CA to connect in person, strengthen relationships, and align on where we’re headed. For 20 years, Planning Center has grown because our churches trust us and recommend our products to others. Our next great hire will help us double down on our two biggest advantages: brand strength and word-of-mouth referrals. As the Marketing Manager for Brand & Advocacy, you own how Planning Center shows up wherever church leaders gather online, discover software, and make decisions. You partner closely with our Content and Creative teams to form a single creation-to-distribution pipeline: where content goes, who sees it, and how our best customers become our loudest advocates. You will also be the Marketing Team’s eyes and ears in digital spaces, feeding audience insights back to everyone else.

Requirements

3–6 years of marketing experience, preferably in B2B software or technology
Specialized track record in organic, social, brand, community, or advocacy marketing
Demonstrated ability to grow an audience and earn reach through presence, value, relationships, and trust rather than paid funnels or growth hacking
Hands-on experience creating engaging content for social media, reporting on performance, and monitoring trends
Strong editorial instincts; you know what resonates with an audience and can write a sharp social or short-form post, even if long-form copywriting isn’t your primary job
Experience in B2B SaaS and a working understanding of product-led growth; comfortable figuring out what works for a specific audience and brand without a prescribed playbook
Skilled at building relationships (with customers, partners, internal teams) and leveraging these relationships to create programs that scale
Distributor and connector. You instinctively think about reach and relationships: where work should go, who needs to see it, and which connection unlocks the next audience. You turn one-off wins into repeatable programs.
Audience-attuned. You have a strong feel for what resonates VS. what falls flat, and you use that judgment to package, place, and time work for maximum impact.
Community-minded, not metrics-obsessed. You think more in terms of trust, relationships, and brand rather than short-term hacks or MQL targets (but still care to know what’s working).
Self-directed builder. You can take an aspirational mandate and build the systems, partnerships, and presence to do it—without waiting for a playbook.
Collaborative partner. You work seamlessly within Marketing and across other departments, carrying insights wherever you go and making sure great work never sits on a shelf.

Nice To Haves

Engage with Humility - We actively participate with openness and receptiveness. We are ready to listen, learn, and speak thoughtfully and kindly—regardless of skill level, expertise, or place on the org chart.
Invest in our team - We give our time and energy to our team’s success—improving collaboration with effective communication, making space for diverse perspectives, sharing knowledge, and asking questions.
Do Our Best Work - We aspire to do our best possible work—continually looking for ways to improve the quality of our individual output and contribute to our team's overall success and growth.
Focus on Customer Impact - We advocate for our customer’s best interests in our decision-making—we can trace the goal of every project back to creating positive value for our customers.
Think Holistically, Work Iteratively - We focus on taking practical steps towards our goals with an awareness of the broader context—thinking big, working small.

Responsibilities

Own how Planning Center shows up in the spaces where our audience gathers organically: social media, podcasts, review sites, partnerships, etc.
Run our social media presence from end to end (i.e., planning, publishing, engaging), including some lightweight production (iPhone photo/video)
Rework content created by the Marketing Team, repackaging and socializing it to extend our reach
Earn reshares and placements from other brands: industry newsletters, partner channels, and complementary organizations in the church-tech space
Discover and manage influencers/creators in the church and ministry space, building a roster of voices who can authentically champion Planning Center
Build the programs and relationships that make it easy for our best customers to tell their stories through testimonials, case studies, referrals, and other similar programs
Partner with Product Marketing and Content teams to identify, recruit, and spotlight standout customer stories and case studies
Turn word of mouth into a repeatable system with programs that can be measured and improved over time
Grow our reachable audience over time—not through paid acquisition, but by building presence, earning trust, and expanding into new channels
Maintain an active marketing presence within the branded communities where our customers already are, using those spaces to find and connect with our best advocates
Keep a pulse on trends, questions, and pain points within our branded communities, feeding marketing insights back to Content, Creative, and Product Marketing to sharpen the whole team’s work
Pursue podcast appearances, newsletter placements, and co-marketing opportunities that put Planning Center in front of new audiences
Make sure the great moments that happen at conferences and events don’t stay there, capturing and amplifying that content across our channels
Identify and nurture organic partnerships that extend our reach and reinforce trust in the church-tech community