Brand Marketing Manager

Neighborly®•Irving, TX

1d•Hybrid

About The Position

Brand Marketing Manager Are you looking for a place where you can bring your experience in managing and supporting the development of national and strategic marketing efforts for the brand with the specific goal of increasing brand awareness and brand penetration at the local level? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Bring your experience and be empowered to innovate. As a Brand Marketing Manager on the Marketing team, a typical day for you will include: Integrated Marketing Strategy Develop and execute integrated marketing programs and campaigns aligned with brand strategy, business priorities, and the consumer journey. Partner with internal teams and external resources to develop creative that strengthens brand identity and the consumer experience. Translate brand priorities into coordinated national and local marketing initiatives that support awareness, demand capture, and business growth. Local Marketing Planning and Execution Lead local performance marketing efforts through group and 1:1 coaching that helps franchise owners strengthen execution and grow their businesses. Develop and guide customized annual marketing plans, including recommended budgets, channel mix, tactics, programs, and vendors. Support the onboarding and ramp-up of new franchise owners through recurring marketing planning and coaching. Leadership Leverage resources across Marketing Center of Excellence teams, including Digital, PR, CRM, Creative, and Analytics, as well as cross-functional partners and external vendors, to execute the marketing strategy. Contribute marketing content and insights for franchise advisory council meetings, town halls, and other franchise-facing events, while leading the franchise owner communication strategy in collaboration with the Head of Marketing. Own and lead brand events, conferences, and trade shows in collaboration with cross-functional teams. Performance Measurement and Optimization Evaluate and communicate the performance of national and local marketing efforts using available KPIs, business outcomes, and insights. Partner with subject matter experts to improve performance visibility and identify opportunities for optimization. Recommend brand research and oversee ongoing marketing activities to support informed decisions and continuous improvement. Bring your skills and be inspired to achieve success.

Requirements

Minimum of 5-7 years of professional Marketing experience
Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook and Power Point required, with working knowledge or desire to learn various AI and analytics tools.
Excellent professional business skills, including verbal, written (emphasis on mastery of drafting day-to-day business correspondence required), analytical, and organizational skills required.
Strong understanding of current online marketing advertising, strategy and best practice.
Ability to think critically and to interpret and apply processes across many different areas.
Ability to thrive in a fast-paced, deadline driven environment under pressure while demonstrating the utmost professionalism and a strong customer-focused attitude.

Nice To Haves

working knowledge or desire to learn various AI and analytics tools.
Knowledge of Brandfolder, Business Intelligence, Monday.com is a plus.

Responsibilities

Develop and execute integrated marketing programs and campaigns aligned with brand strategy, business priorities, and the consumer journey.
Partner with internal teams and external resources to develop creative that strengthens brand identity and the consumer experience.
Translate brand priorities into coordinated national and local marketing initiatives that support awareness, demand capture, and business growth.
Lead local performance marketing efforts through group and 1:1 coaching that helps franchise owners strengthen execution and grow their businesses.
Develop and guide customized annual marketing plans, including recommended budgets, channel mix, tactics, programs, and vendors.
Support the onboarding and ramp-up of new franchise owners through recurring marketing planning and coaching.
Leverage resources across Marketing Center of Excellence teams, including Digital, PR, CRM, Creative, and Analytics, as well as cross-functional partners and external vendors, to execute the marketing strategy.
Contribute marketing content and insights for franchise advisory council meetings, town halls, and other franchise-facing events, while leading the franchise owner communication strategy in collaboration with the Head of Marketing.
Own and lead brand events, conferences, and trade shows in collaboration with cross-functional teams.
Evaluate and communicate the performance of national and local marketing efforts using available KPIs, business outcomes, and insights.
Partner with subject matter experts to improve performance visibility and identify opportunities for optimization.
Recommend brand research and oversee ongoing marketing activities to support informed decisions and continuous improvement.