Brand & Marketing Manager

Big Easy Blends•New Orleans, LA

20h•Onsite

About The Position

Big Easy Blends makes products designed to put smiles on people’s faces and is growing across e-commerce, specialty retail, and major grocery chains. Their TikTok presence is one of their fastest-moving sales channels. They are a small team with real momentum, looking for someone ready to build, not be handed a playbook. This role is for someone who will build the systems, own the channels, and figure out what works, touching social, e-commerce, retail compliance, email, events, and AI-powered workflows. There is no onboarding program or hand-holding; the candidate will assess what exists and start building. This role is ideal for someone who thrives when given a goal and the freedom to figure out how to reach it.

Requirements

Do not wait to be told what to do.
Demonstrated experience building things from scratch (content programs, email flows, social channels, systems).
Fluent and daily user of AI tools (Claude, ChatGPT, or similar).
Comfortable on camera and capable of live-streaming on TikTok with energy and without a script.
Strong writing skills for captions, emails, pitch decks, producing clean, on-brand copy quickly.
Organized enough to manage multiple workstreams without dropping anything.
Desire to be part of something growing, not maintain something existing.
Bias to action; done beats perfect, speed beats hesitation.
2+ years of hands-on marketing experience (agency, brand, or startup).
Demonstrated experience building something: a social channel, a campaign, a program, a system.
Proficient with Canva and CapCut or equivalent design and video tools.
Organized self-manager who tracks their own deadlines and does not need reminders.

Nice To Haves

TikTok Shop or TikTok Live commerce experience
CPG or food & beverage background
Klaviyo, Shopify, or Amazon Seller Central experience
Zapier or workflow automation experience
Retail compliance tools: GS1, 1WorldSync, ICIX
Experience with Walmart Connect or Instacart Ads

Responsibilities

Build and execute content strategy across TikTok, Instagram, and Facebook.
Manage TikTok Live shopping sessions (4x per week) and go live from events and trade shows.
Create, edit, and publish short-form video using CapCut and Canva AI.
Grow audience, monitor engagement, and iterate based on performance.
Use AI tools like Claude daily for copy, content calendars, SOPs, research, and campaign briefs.
Automate tasks where possible.
Maintain product listings across website, Amazon, and other platforms.
Manage TikTok Shop storefront, including listings, promotions, affiliate partnerships, and performance.
Keep images, descriptions, and pricing current across all channels.
Own presence in GS1, 1WorldSync, ICIX, and Nielsen Brand Bank.
Keep retailer portals (Walmart, Kroger, Target, etc.) updated.
Build and maintain compliance documentation.
Build email program in Klaviyo, including welcome flows, product launches, post-purchase, and re-engagement campaigns.
Write copy, segment lists, deploy campaigns, and report on email performance.
Manage and optimize campaigns on Walmart Connect and Instacart Ads.
Track ROAS, manage spend, and report results.
Build and maintain sell sheets, spec sheets, and sales presentations for the broker network.
Own a SharePoint broker hub.
Support retail onboarding.
Attend trade shows and brand activations, set up, represent the brand, and go live on TikTok.
Capture content in the field and repurpose it.
Coordinate samples, branded materials, and logistics for events.
Write and distribute press releases.
Build a media list and pitch journalists, bloggers, and podcast hosts.
Keep the Shopify site current.
Support the long-term redesign toward a shoppable, AI-personalized experience.
Manage retailer digital shelf content.