Community Marketing Manager

Nothing Bundt Cakes•Columbus, IN

About The Position

At Nothing Bundt Cakes, we believe every celebration deserves something special. As our Community Marketing Manager, you will lead the development and execution of plans that strengthen our bakery’s presence, increase brand awareness, and drive business growth within the community. You will serve as the connection between our bakery and the community by building strong relationships, leading marketing initiatives, developing strategic partnerships, and creating opportunities that bring more celebrations to our guests. If you are a leader who enjoys building relationships within the community, managing projects, growing a brand, and creating meaningful community experiences, we would love to meet you.

Requirements

Experience in community relations, sales, hospitality, retail, restaurant, or franchise environments.
Proven experience managing marketing initiatives, business partnerships, or community engagement programs.
Strong leadership, communication, negotiation, and relationship-building skills.
Experience developing strategies that support sales growth and business development.
Ability to manage projects, prioritize responsibilities, and achieve measurable results.
Strong organizational, analytical, and decision-making abilities.
Creative and strategic thinker with the ability to identify new business opportunities.
Passion for community engagement and representing a brand with professionalism and enthusiasm.

Responsibilities

Lead Community Marketing Strategy: Develop and execute comprehensive local marketing strategies aligned with bakery sales goals and brand objectives. Create annual, seasonal, and promotional marketing plans to increase customer engagement and revenue opportunities. Identify market trends, customer preferences, and community opportunities to support business growth. Establish marketing priorities, measure results, and recommend improvements based on performance data. Manage marketing budgets, resources, and promotional investments to maximize business impact.
Manage Community Engagement and Partnerships: Build and maintain strong relationships with local businesses, schools, corporations, event planners, community organizations, and networking groups. Lead community outreach initiatives to increase brand visibility and strengthen local partnerships. Represent Nothing Bundt Cakes at community events, business meetings, and promotional activities. Develop strategies to expand corporate gifting, catering opportunities, celebrations, and special event orders. Identify new partnership opportunities that generate customer growth and increase bakery exposure. Maintain strong relationships with community partners to encourage repeat business and long-term collaboration.
Lead Marketing Campaigns and Promotions: Manage the planning, execution, and evaluation of local marketing campaigns. Coordinate seasonal promotions, product launches, customer appreciation events, and community initiatives. Collaborate with bakery leadership to ensure marketing activities support operational capacity and sales objectives. Oversee the development of promotional materials, customer outreach initiatives, and community engagement activities. Monitor campaign performance and implement improvements to increase effectiveness.
Drive Business Growth and Sales Opportunities: Partner with bakery leadership to develop strategies that increase revenue, customer retention, and market presence. Generate new business opportunities through community relationships, corporate partnerships, and outreach activities. Develop and maintain relationships with businesses and organizations to increase bulk orders and event sales. Analyze sales trends, customer feedback, and market opportunities to identify areas for growth. Provide recommendations to improve customer acquisition, retention, and overall bakery performance.
Manage Marketing Operations and Projects: Establish goals, timelines, and performance expectations for marketing initiatives. Lead marketing projects from planning through execution while ensuring deadlines and objectives are achieved. Coordinate with internal teams to successfully implement promotions, partnerships, and community programs. Maintain organization of marketing activities, partnerships, and business development initiatives. Prepare reports and updates on marketing performance, community engagement, and growth opportunities.
Collaborate With Bakery Leadership and Teams: Work closely with the operations team to align marketing strategies with business goals. Provide marketing insights and recommendations during business planning discussions. Support a culture focused on customer experience, teamwork, and continuous improvement. Partner with leadership to identify opportunities that improve profitability and strengthen community presence.

Benefits

401(k)
Bonus based on performance
Competitive salary
Opportunity for advancement
Training & development
Employee cake discounts
A fun, positive, and supportive workplace culture.
Opportunity to build meaningful community relationships.
Ability to directly influence bakery growth and customer experience.
Career advancement opportunities with one of the fastest-growing and most beloved bakery brands.
The opportunity to spread joy every day by connecting people through unforgettable celebrations.