Community Marketing Manager

Probably Genetic•San Francisco, CA

1d•$95,000 - $120,000•Hybrid

About The Position

We are looking for a Community Marketing Manager who will build a community of affiliates, creators, and patient advocates that finds undiagnosed patients and gets them genetic testing. What you will do: Identify, recruit, and manage relationships with health and rare disease content creators, briefing and publishing UGC content that drives awareness among undiagnosed patient communities Recruit and activate a network of patient advocates and community champions who refer others to genetic testing Turn our existing patient community into a referral engine, building the program infrastructure, incentives, and outreach that keeps them engaged and referring Develop strategic relationships with patient advocacy groups and foundations and find creative ways to partner with them to get more patients to genetic testing Own Probably Genetic's organic social presence. Create and post content that educates patients, builds community, and earns trust in the rare disease space Capture authentic patient stories, working sensitively with patients to share their diagnostic journey, then publishing them across our website, social channels, and partner networks to reach others who may still be undiagnosed.

Requirements

2 to 4 years of experience in community marketing, influencer partnerships, affiliate marketing, or social media
A natural relationship builder who earns trust quickly across very different people; creators, patient advocates, and rare disease patients all feel like you get them
Someone who follows through and follows up; Partners and community members never feel left hanging
A strong storyteller with an instinct for what content hits; you can communicate a mission compellingly, draw out authentic patient stories, and know what will resonate on social before you post it
Highly organized with a proven ability to manage many relationships and workstreams simultaneously without things slipping
Someone who moves fast, figures things out, and doesn't wait for a playbook to exist before taking action
Genuine empathy for patients navigating the rare disease journey, and a belief in the mission that comes through in every conversation and piece of content you create
A good person. We work with some of the most marginalized populations on the planet and empathy is key
Patient-focused and motivated to have a lasting, positive impact on humanity
Comfortable in a fast-paced, often ambiguous environment with rapid change
Action-oriented and excited to build a company from the ground up

Nice To Haves

Healthcare, genetics, or rare disease industry or personal experience
Experience working at an early-stage startup

Responsibilities

Identify, recruit, and manage relationships with health and rare disease content creators, briefing and publishing UGC content that drives awareness among undiagnosed patient communities
Recruit and activate a network of patient advocates and community champions who refer others to genetic testing
Turn our existing patient community into a referral engine, building the program infrastructure, incentives, and outreach that keeps them engaged and referring
Develop strategic relationships with patient advocacy groups and foundations and find creative ways to partner with them to get more patients to genetic testing
Own Probably Genetic's organic social presence. Create and post content that educates patients, builds community, and earns trust in the rare disease space
Capture authentic patient stories, working sensitively with patients to share their diagnostic journey, then publishing them across our website, social channels, and partner networks to reach others who may still be undiagnosed