Community Marketing Specialist

David Weekley Homes•Dallas, TX

6d•Onsite

About The Position

Imagination Homes is hiring a Community Marketing Specialist to serve as the strategic and operational marketing lead for assigned communities throughout the greater Dallas-Ft. Worth metropolitan area. This role is responsible for developing and executing community-specific marketing plans, leading community-specific launch activities, adjusting marketing tactics through the lifecycle of each new-home community, managing developer relationships, and ensuring disciplined brand and presentation standards. The Community Marketing Specialist partners closely with Sales, New Home Advisor (NHA) Teams, Division leadership, and Developer partners to drive traffic, optimize conversion, and support goals through proactive, community-level marketing initiatives.

Requirements

At least 5–8 years of professional marketing experience, preferably in real estate, homebuilding, or multi-location environments
Strong planning and project management skills
Experience in successfully collaborating with cross-functional stakeholders
Ability to interpret sales performance data and translate into marketing action
Experience working with external partners (Developers, agencies, vendors)
Strong interpersonal, organizational and communication skills
Applicants must have reliable transportation and a valid driver's license.

Responsibilities

Create and implement targeted community marketing strategies that drive lead generation, increase model home traffic, and support achievement of sales goals
Develop and execute community-specific marketing plans, including an initial 6-month launch strategy
Own community-level Annual Operating Plan (“AOP”), including budget planning, tracking, and performance alignment
Develop and manage a rolling 90-day division marketing plan that integrates community priorities, seasonal campaigns, email marketing, events and other traffic-driving initiatives, adjusting the plan based on performance and changing business needs
Analyze demographics, buyer behavior, and competitive landscape
Monitor market trends and provide proactive recommendations
Conduct comprehensive marketing assessments and identify performance gaps
Assess community interest against anticipated performance and adjust tactics accordingly
Understand QMI strategy and recommend marketing tactics (virtual staging, incentives, release timing, presence)
Support appropriate activation of the advertising playbook
Plan and coordinate community launch activities
Develop and manage go-to-market execution timeline
Coordinate advertising campaign launch
Activate online presence (website, MLS, developer site, digital assets)
Coordinate creation of visual assets and renderings
Ensure alignment between Marketing, NHA Team, Sales, and other stakeholders
Report on launch progress and performance
Conduct post-launch assessments and present insights and future recommendations
Manage conversion of sales office/model at community close
Manage re-use of model furnishings and local inventory
Ensure Model and Sales Office quality and brand consistency
Plan and execute model launch logistics (installation, model walks, music players, materials, brand standards)
Coordinate with model merchandising team and resolve presentation issues
Manage internal signage (model/sales office) creation and installation
Coordinate sitemap creation and maintenance
Coordinate selection boards and display installations as needed
Manage and coordinate Sales Office kiosk content with corporate team, ensuring information remains accurate, current and aligned with brand standards and community priorities
Develop community signage strategy (offsite and onsite) aligned with brand guidelines
Oversee creation, installation, maintenance, and quality control of external signage
Ensure brand consistency while minimizing waste and maintaining quality standards
Attend Builder Marketing Meetings conducted by Developers
Coordinate Imagination Homes responsibilities for Developer-related events
Manage Developer-required marketing systems and technologies (registration platforms, kiosks, troubleshooting)
Obtain, review, and implement Developer-required marketing assets
Obtain and manage Developer media assets across Imagination Homes channels
Ensure compliance with Developer marketing guidelines
Communicate incentives, inventory updates, and event coordination with Developer
Report outcomes of Developer meetings
Onboard new team members on Developer community story and vision
Oversee vendor quality control; inspect, identify issues, and resolve
Coordinate creation and updates of marketing materials
Assess and resolve Sales Consultant-originated requests appropriately
Understand community goals and monitor sales performance
Provide proactive marketing insights and recommendations to support absorption
Ensure alignment between Marketing, NHA Team, and Sales
Conduct competitive reviews and maintain competitor relationships