Community Marketing Specialist

Pear Suite

5d•$52,000 - $62,000•Remote

About The Position

As Community Marketing Specialist, you'll own the development of Pear Suite's Community Health Worker (CHW) community across the entire customer lifecycle, from acquisition and activation to retention and engagement. You'll collaborate closely with Product, Customer Success, and Sales to create meaningful experiences for CHWs, the community-based organizations (CBOs) they work within, and the payers and healthcare organizations we partner with.

Requirements

Minimum 3-4 years of experience in community management, influencer marketing, CRM, or growth marketing.
Strong understanding of influencer marketing, social media platforms, and community engagement strategies
Hands-on experience with HubSpot, including CRM, lifecycle marketing, email marketing, and reporting
Data-driven mindset, with the ability to translate insights into actionable recommendations
Strong oral presentation and communication skills
Super-agile, self-motivated, and capable of working remotely with limited oversight
Passion for community health, impact, artificial intelligence, and digital marketing
Share an ambition for building cultures, movements, and brands you can be passionate about
Bachelor's degree required in related fields

Nice To Haves

Experience building community in music, entertainment, hospitality, or for national consumer brands like Starbucks is a plus.
Familiarity with the tools we use: Slack, Google Workspace, Claude, Adobe, and Canva
Familiarity with the community health or social determinants of health (SDOH) landscape
MBA or degree in Business, Advertising, or Marketing

Responsibilities

Develop and execute acquisition strategies across organic, referral, partnership, influencer sourcing, and paid channels
Grow strategic segments aligned with business priorities, including Community Health Workers (CHWs), community-based organizations (CBOs), payers, and healthcare organizations
Manage CHW sourcing initiatives and optimize acquisition performance through data-driven insights
Monitor market trends, competitor activity, and community health behaviors to continuously improve acquisition strategy
Partner with Marketing Communications to build and optimize activation, education, and retention strategies across the CHW journey
Manage CRM lifecycle campaigns in HubSpot to onboard, activate, educate, and re-engage CHW customers
Develop community initiatives that activate ambassadors through webinars, newsletters, events, and educational campaigns
Partner with Communications on creative social media strategies that support community growth and engagement
Co-create CHW-focused campaigns across acquisition, education, and activation, leveraging compelling community storytelling across social channels
Align community initiatives, CRM lifecycle campaigns, and social media content to maximize CHW engagement and business impact
Collaborate with Product, Engineering, and Customer Success to channel community feedback into product improvements and meaningful new features
Produce community insights, reports, and recommendations to support business decisions