Senior Customer Marketing and Campaigns Manager, Healthcare Solutions

Microsoft•Redmond, WA

18d•$106,400 - $222,600

About The Position

Microsoft is hiring a Senior Customer Marketing and Campaigns Manager to lead customer marketing and integrated campaigns for healthcare solutions, including Dragon Copilot and radiology offerings. The role connects healthcare customer needs, clinical workflows, and buying priorities with solutions that help decision-makers, clinicians, and radiology audiences achieve better outcomes while supporting measurable business impact. The position owns campaign strategy and outcomes, designs and optimizes end-to-end customer journeys, and collaborates with partners across Marketing and Sales. It combines healthcare audience expertise, customer-led growth, and AI-enabled marketing. The role is part of Microsoft's Integrated Marketing IC4 job family.

Requirements

Master's degree in Marketing, Computer Science, Business, or a related field and 3 or more years of business experience; or bachelor's degree in one of these fields and 5 or more years of business experience; or equivalent experience.
Experience marketing healthcare technology to clinical audiences, including physicians, nurses, or radiology teams, with knowledge of healthcare buying journeys.
Experience developing customer marketing and campaign strategy, designing connected customer journeys, translating complex solutions into customer value, and using performance data to inform outcomes.
Experience collaborating across functions and coordinating campaign delivery with Sales and Product Marketing, including selecting activations, managing trade-offs, and evaluating results.

Nice To Haves

Master's degree in Marketing, Computer Science, Business, or a related field and 6 or more years of business experience; or bachelor's degree in one of these fields and 8 or more years of business experience; or equivalent experience.
Experience with influencer or customer storytelling programs, including evidence-based claims, permissions, agencies, and budgets.
Experience using AI-enabled marketing tools or workflows with human oversight.

Responsibilities

Own customer-first campaign strategy and execution, translating healthcare customer insights and business priorities into integrated campaigns for Dragon Copilot and radiology solutions.
Define priority audiences, campaign objectives, recommended investments, and activations that support measurable business outcomes.
Design and optimize connected customer journeys for healthcare decision-makers, physicians, nurses, and radiology audiences, linking content, channels, and experiences across awareness, preference, acquisition, and sales engagement.
Develop creative briefs and partner with Product Marketing, creative teams, and agencies to create relevant content, demonstrations, customer stories, and clinician influencer content grounded in credible evidence.
Coordinate integrated campaign delivery across Product Marketing, healthcare narrative and platform marketing, channel teams, and agencies; manage distribution, timelines, budgets, and launch readiness.
Partner with Sales to align priority accounts, buying audiences, and follow-up approaches before campaigns launch.
Provide actionable engagement signals, customer context, and recommended next steps to Sales; use seller feedback to inform demand quality and opportunity development.
Define success measures with Analytics and Sales partners, connecting awareness, engagement, and acquisition to sales action and pipeline contribution.
Use experimentation, customer feedback, and performance insights to improve journeys, inform investment, and develop repeatable campaign approaches.
Apply AI and automation to audience research, content development, campaign testing, and performance analysis, using approved tools, protecting customer information, and validating outputs with human judgment.