Senior Customer Insights Analyst
About The Position
The Senior Customer Insights Analyst is responsible for strategically managing primary marketing research initiatives and syndicated studies, using internal and external resources to improve business decision-making and execution for marketing and product development. The role consults and collaborates with internal stakeholders to understand business needs, identify objectives, design research, validate analytics, synthesize findings, and present research results and recommendations. The analyst applies knowledge of Xcel Energy’s strategy and the Marketing Research organization’s goals to meet research needs and advance best practices. The position supports assigned stakeholder teams throughout the research lifecycle, from defining objectives and scope through project execution and final deliverables. It also contributes special projects to improve the Marketing Research organization’s efficiency and impact, and stays current on vendor offerings, research methodologies, company matters, industry developments, and business trends. Approximately 10% travel is required.
Requirements
- Bachelor’s degree in a related field.
- At least 5 years of experience in marketing research, including quantitative and qualitative methods.
- Experience in at least one of the following: brand and product advertising evaluations, DSM program evaluations, customer loyalty, or Voice of the Customer/Customer Experience.
- Experience with custom/ad hoc marketing research topics used to inform business decision-making.
- Experience with syndicated research.
- Proven written and verbal communication skills.
- Approximately 10% travel required.
Nice To Haves
- MBA.
- At least 3 years of experience in the utilities or energy industry.
Responsibilities
- Consult proactively with assigned internal stakeholder teams to understand business needs and questions, and identify research initiatives informed by customer, market, and competitive trends.
- Partner with stakeholder teams to encourage the use of research in decision-making; attend staff meetings, stay informed about initiatives, and offer insights and potential solutions based on research.
- Manage planning, implementation, and execution of primary and secondary marketing research programs for assigned stakeholder teams, overseeing projects from conception through final deliverables.
- Collaborate with external vendors and internal stakeholders to produce deliverables that communicate relevant insights and implications.
- Communicate project milestones and challenges to stakeholders and encourage their input throughout the research process.
- Define research objectives and scope, identify timing and resource constraints, and design, implement, and manage research projects of varying complexity.
- Partner with and manage external vendors on methodology, sampling, survey instruments, analysis plans, reporting, and presentations; ensure work meets objectives and constraints, subject to managerial review and approval.
- Implement special projects for the Marketing Research organization to improve efficiency, apply best practices, and expand research’s impact across Xcel Energy.
- Stay current on external vendor offerings and new methodologies for answering marketing research questions.
- Monitor company, industry, and business issues and trends, and surface customer-related strategic issues and initiatives for client discussion.
Benefits
- Annual Incentive Program
- Medical/Pharmacy Plan
- Dental
- Vision
- Life Insurance
- Dependent Care Flexible Spending Account
- Health Care Flexible Spending Account
- Health Savings Account (if enrolled in an eligible health plan)
- Limited-Purpose FSA (if enrolled in an eligible health plan and HSA)
- Transportation Reimbursement Account
- Short-term disability
- Long-term disability
- Employee Assistance Program
- Fitness Center Reimbursement (if enrolled in an eligible health plan)
- Tuition reimbursement
- Transit programs
- Employee recognition program
- Pension
- 401(k) plan
- Paid time off
- Holidays
- Volunteer Paid Time Off
- Parental Leave
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What This Job Offers
Job Type
Full-time
Career Level
Senior
