Customer Insights Analyst

First Command Financial Services • Fort Worth, TX

5d • Hybrid

About The Position

The Customer Insights Analyst transforms experience, behavioral, operational, and research data into connected insights that help First Command understand client needs, measure experiences across key journeys, identify drivers of experience, and inform business decisions. The role applies the enterprise Experience Measurement Framework to synthesize quantitative and qualitative signals, connect experience measures with operational and business outcomes, and uncover patterns, emerging needs, moments that matter, and improvement opportunities.

Reporting to the Associate Director, Client Experience, the analyst works independently and across functions to translate complex findings into clear stories, recommendations, and decision support. Success requires analytical, data visualization, communication, project management, and relationship-building skills, along with curiosity, critical thinking, adaptability, and a willingness to learn new tools and methods.

Requirements

• Bachelor’s degree or equivalent experience in business analytics, data science, customer or user research, user experience/HCI, psychology, sociology, marketing research, or a related field.
• At least 3 years of experience in customer, market, experience, or business insights, including hands-on quantitative and qualitative analysis.
• Experience combining research, survey, behavioral, operational, and business data to generate actionable insights.
• Experience developing dashboards, visualizations, reports, or executive-ready data stories using Power BI or comparable platforms.
• Experience managing insights or analytical work from business question through analysis, recommendation, and activation.
• Ability to synthesize quantitative and qualitative information across experience, behavioral, operational, journey, research, and business data.
• Working knowledge of experience measurement, journey measurement, research methods, metric selection, and interpretation of customer feedback.
• Ability to frame business questions, develop hypotheses, select appropriate analytical approaches, and recognize data limitations.
• Proficiency with data visualization and experience platforms such as Power BI, Qualtrics, Google Analytics, Medallia, or comparable tools.
• Strong data storytelling and presentation skills, including the ability to explain complex findings and recommendations to technical and non-technical audiences.
• Ability to translate insights into practical recommendations and support partners in connecting findings to decisions and actions.
• Strong collaboration, relationship-building, organization, and project management skills, with respect for role ownership and governance.
• Curiosity, critical thinking, attention to detail, adaptability, and familiarity with knowledge management or AI-assisted synthesis.

Responsibilities

• Synthesize experience feedback, behavioral, operational, journey, research, and business data to identify patterns, drivers, emerging needs, and opportunities.
• Apply the Experience Measurement Framework to support consistent measurement and connect experience measures to strategic priorities and business outcomes.
• Analyze priority client journeys to identify moments that matter, friction points, performance trends, and opportunities for improvement.
• Partner with Journey Management and cross-functional teams to establish journey measures and translate insights into prioritized actions.
• Use appropriate analytical and statistical methods to evaluate trends, relationships, root causes, and changes in client behavior and experience performance.
• Develop visualizations, reports, and data stories that translate complex findings into practical recommendations and decision support.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level