Senior CRM and Personalization Specialist

7-Eleven • Irving, TX

5d

About The Position

The Senior Specialist is a key member of the CRM and Personalization team within the marketing organization and plays a key role in driving customer engagement, retention, and lifetime value by leading CRM and Personalization initiatives with a proactive, ownership-driven approach. This role ensures successful execution of campaigns and requires strong project management skills, curiosity to explore new solutions, and a problem-solving mindset to optimize customer communication strategies. The ideal candidate is self-motivated, eager to learn, and takes initiative to improve processes, enhance personalization, and deliver meaningful customer experiences that drive business results.

Requirements

• Bachelor's degree in marketing, Business, Data Analytics, or a related field.
• 5+ years of experience in CRM, lifecycle marketing, or related fields.
• Proactive self-starter who takes ownership and drives initiatives forward with minimal oversight.
• Strong problem-solving skills with the ability to navigate ambiguity and find creative solutions.
• Strong project management skills with the ability to handle multiple initiatives simultaneously.
• Excellent communication and collaboration skills to work across teams.
• Experience in retail, e-commerce, or a subscription-based business model.
• Comfort working with data, drawing insights, and making decisions based on KPIs.
• Strong communication and collaboration skills, with the ability to influence and align cross-functional partners.

Responsibilities

• Lead CRM and Personalization projects from initiation to completion, ensuring timely and accurate execution, clear communication, and alignment with business goals.
• Oversee the development and deployment of CRM marketing campaigns, including email, SMS, push notifications, and other digital channels.
• Tackle challenges with a solution-oriented mindset, leveraging data and cross-functional collaboration to drive continuous improvement in CRM programs.
• Identify inefficiencies in CRM operations and proactively implement enhancements to improve scalability and effectiveness.
• Monitor key CRM KPIs, provide insights on campaign performance, and recommend data-backed optimizations.

Benefits

• For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.
• For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior