Senior Manager, CRM & Personalization Strategy

7-Eleven • Irving, TX

4d

About The Position

7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.
The Senior Manager of CRM and Personalization Strategy is a leadership role responsible for developing and executing comprehensive CRM strategies to enhance customer engagement, retention, and loyalty. This role will lead a team in developing and leveraging data-driven insights to drive personalized experiences across various customer touch points. The accountable outcomes include increases in loyalty customer store trips, basket size, fuel trips, and delivery orders.

Requirements

• Bachelor’s degree in marketing, Business Administration, or related field; master’s degree preferred.
• 8+ years of relevant B2C customer growth experience; CRM strategy, marketing automation, and personalization experience preferred.
• Experience with Salesforce Marketing Cloud Engagement and Personalization preferred.
• Proven track record of developing and executing successful CRM strategies that drive customer engagement and retention.
• Strong analytical skills with the ability to derive insights from data and translate them into actionable strategies.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross functional teams.
• Leadership experience, with the ability to inspire and motivate a team towards common goals.
• A passion for innovation and continuous improvement in the CRM and personalization space.

Responsibilities

• Develop and implement CRM strategies to increase customer engagement, retention, and lifetime value.
• Lead the development of personalized customer journeys across multiple channels including email, SMS, push notifications and in-app messaging.
• Utilize data analytics and segmentation techniques to identify customer segments and tailor communications and offers accordingly.
• Collaborate with cross-functional teams including marketing, merchandising, digital, delivery and IT to drive alignment and execution of CRM initiatives.
• Define KPIs and performance metrics to measure the effectiveness of CRM campaigns and initiatives.
• Lead the development and optimization of marketing automation workflows to deliver timely and relevant messages to customers.
• Stay informed of industry trends and best practices in CRM, personalization, marketing automation, and relevant AI.
• Manage a team including Marketing Cloud developers and data analyst, providing guidance, mentorship, and support to drive results.

Benefits

• For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.
• For a general description of all benefits 7-Eleven is offering in Canada for the position, please visit this link.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior