Senior Creative Strategist, Growth Marketing

Vagaro • Pleasanton, CA

58d • $135,000 - $156,000 • Onsite

About The Position

Vagaro is seeking a Senior Creative Strategist to own creative strategy and experimentation across growth marketing channels. This cross-functional role connects performance data, creative direction, and conversion strategy. The strategist will translate data and performance gaps into clear creative briefs, testable hypotheses, and a structured testing process. They will also apply a conversion-rate-optimization perspective to the landing-page experience, without building or editing pages, and partner closely with paid channel leads and the creative team.

The position is based onsite in Pleasanton, California, Monday through Friday. The base annual salary is $135,000–$156,000, with an annual bonus of up to 10%.

Requirements

• At least 5 years of experience in creative strategy for performance or growth marketing.
• Hands-on experience across paid social and/or paid search.
• Demonstrated ability to develop creative briefs and testing frameworks that improve paid campaign performance.
• Strong data fluency, including the ability to use creative analytics tools and translate performance signals into strategic direction.
• Familiarity with platform-specific creative best practices across Meta, TikTok, YouTube, and/or Google.
• Working knowledge of conversion-rate-optimization principles and landing-page strategy.
• Excellent communication skills, including the ability to present findings and recommendations to creative teams and non-marketing stakeholders.
• Ability to build structured processes that improve team learning over time.
• Comfort operating cross-functionally and influencing without direct authority.

Nice To Haves

• Experience in SaaS, marketplace, or B2B2C environments.

Responsibilities

• Develop insight-driven creative briefs that specify concept, message, format, audience, and channel.
• Own creative strategy across paid channels, including Meta, TikTok, YouTube, and Google, tying assets to performance goals.
• Partner with paid search and paid social leads to identify performance gaps and develop testable creative hypotheses.
• Synthesize competitive trends, platform-specific best practices, and audience signals to improve creative strategy.
• Translate performance data into strategic direction for creative execution.
• Build and maintain a structured creative testing roadmap, including prioritization, success metrics, and actionable learnings.
• Design A/B or multivariate experiments across creative variables such as copy, hook, format, visual, and call to action.
• Maintain a repository of creative learnings, documenting what works, what does not, and why.
• Work with channel managers to ensure tests are properly configured, measured, and applied across campaigns.
• Recommend landing-page tests based on traffic source, audience intent, and funnel stage, without owning page creation or editing.
• Identify message-match gaps between ads and landing pages and surface prioritized conversion-rate-optimization opportunities.
• Apply conversion-rate-optimization principles to the journey from ad click to conversion.
• Partner with paid channel managers and the creative team to align priorities, share learnings, and move work forward.
• Present creative strategies, test results, and recommendations to marketing leadership and cross-functional stakeholders.
• Contribute to a culture of experimentation and continuous improvement in growth marketing.

Benefits

• Up to 10% annual performance bonus.
• 15 accrued PTO days and 10 company holidays annually.
• Healthcare, dental, and vision plans for employees and their families.
• Discounts on attractions, theme parks, shows, sporting events, movies, hotels, and other offerings through TicketsAtWork.
• $30 monthly reimbursement for Vagaro health, beauty, or wellness services.
• $50 monthly stipend for the onsite microkitchen.
• Complimentary DoorDash DashPass subscription.
• College assistance reimbursement.
• Access to EAP and Work/Life Programs.
• LinkedIn Learning account.
• 401(k) program with 4% matching.
• Optional life and supplemental insurance.
• Access to an onsite gym, flavored water dispenser, and basketball court.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed