Senior Creative Strategist, Growth

Jerry.ai•New York, NY

10d•$130,000 - $160,000

About The Position

Jerry is seeking a Senior Creative Strategist with strong performance instincts, elevated visual taste, and enthusiasm for advertising and the ways AI and new media are reshaping creative production. The role owns the full creative lifecycle: concepting, producing, editing, and iterating ads to drive measurable results across TikTok, Meta, YouTube, CTV, and emerging channels, while improving the quality of Jerry’s brand and creative work. The strategist will be hands-on in bringing ideas to life and will help build a scalable creative system combining craft, data, AI, and media strategy. This senior-level role offers substantial ownership in a fast-moving environment without a fixed creative playbook. The successful candidate will help shape Jerry’s brand foundation, balance performance with brand equity, and build enthusiasm and trust around car ownership topics. They will collaborate with media, growth, analytics, agencies, and production partners, using performance insights and AI tools to improve creative output and workflows.

Requirements

At least 5 years of experience in performance-driven creative production, ideally at a performance media agency and/or an in-house growth creative team at a DTC or app-based company.
A proven track record producing or directing high-performing creative for paid channels such as Meta, TikTok, YouTube, or CTV.
Strong performance creative intuition, including an understanding of hooks, pacing, calls to action, and how to develop ads that convert.
Elevated visual taste and an eye for design, composition, and brand quality.
Fluency in video editing, including the ability to cut and iterate ads quickly and create polished work independently.
A collaborative and entrepreneurial mindset, with comfort working across creative, media, and analytics teams in a fast-paced environment.
Fluency with AI tools and active experimentation with generative tools to accelerate production, expand creative range, or improve output quality.

Nice To Haves

Experience in both a performance media agency and a brand or design agency, with exposure to brand-level creative craft.

Responsibilities

Concept and produce performance creative end-to-end, from ideation and scripting through editing and delivery across paid social, CTV, and emerging channels.
Improve the visual quality, pacing, and storytelling of creative assets while maintaining a focus on performance.
Monitor platform trends, formats, and cultural shifts to keep creative current and effective.
Develop performance-driven hooks, angles, and creative frameworks.
Translate performance data into creative direction in partnership with media and growth teams.
Manage agency and production partners by writing briefs, providing creative direction, and quality-checking their work.
Edit, iterate, and polish video ads directly using editing tools.
Use AI tools for ideation, scripting, editing, asset generation, and other production workflows.
Help build a scalable creative system that blends craft, data, AI, and media strategy.