Senior Content Writer

Ntiva, Inc.

1d • Remote

About The Position

The Senior Content Writer plays a key role in elevating our brand voice, amplifying our subject matter experts, and building trust with buyers across the full customer journey. In this role you will develop and deliver content, communication, and promotional copywriting that positions our experts as trusted industry voices and drives buyer engagement. They handle the full writing lifecycle from discovery and research to writing high-quality blogs, web pages, social posts, video scripts, and other communications across multiple digital and physical channels.

Requirements

• 7+ years of experience in content writing with proficiency in executing the entire writing development pipeline, including ideation, research, and final draft.
• Experience working a technology driven, B2B, mid-to-enterprise or high-growth environment
• Experience using HubSpot for content distribution, campaign tracking, and performance analysis.
• Proven track record creating and executing content that builds trust and drives engagement.
• Strong writing and editorial skills with the ability to translate complex topics into clear, compelling narratives.
• Understanding of SEO (Search Engine Optimization) best practices
• Emerging experience with new AI tools for content creation and distribution
• This position requires U.S. citizenship due to federal government contract obligations and access to secured information systems.

Nice To Haves

• Experience in IT services or MSP sectors

Responsibilities

• Power a content engine informed by our internal SMEs, clients, competitors, and industry insights.
• Partner with subject matter experts (including our executive team) to capture insights and translate them into compelling content.
• Maintain a writing calendar spanning blogs, CTAs, email, sales emails, promotional emails, case studies, white papers, battle cards, 1-pagers, brochures, event materials, and social posts, sales presentations, etc.
• Write with a focus on driving meaningful metrics (trust, engagement, pipeline influence).
• Work closely with marketing leadership to evolve messaging and positioning.
• Partner with designers, freelancers, and other roles to systemically scale content production.
• Stay current on B2B content, digital storytelling, and MSP/IT industry trends.
• Partner on paid campaigns (e.g., LinkedIn Thought Leader Ads) to amplify reach.
• Apply and continuously evolve best practices across SEO/AEO, conversion optimization, and AI-assisted content development.
• Partner in development and compliance with voice and tone documentation.
• Conduct SME interviews to fuel articles, LinkedIn posts, newsletters, and video clips, etc.
• Write and edit high-quality content across formats: blogs, bylines, case studies, POVs, email, and video scripts, etc.
• Ensure all content reflects brand voice, positioning, and messaging.
• Prompt AI image creation tools as needed for pairing images with content
• Publish and distribute content across channels including LinkedIn SME and company profiles, website, newsletters, direct mail, YouTube, etc.
• Support direction and writing for company social media platforms, including Google Business profiles, reviews, and social media strategy.
• Provide guidance, stay current on, and apply conversion optimization practices.
• Provide guidance, stay current on, and apply AI content development processes.

Benefits

• medical benefits
• 401(k) eligibility
• PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed