Content Writer

Market America • Greensboro, NC

14h

About The Position

The Content Writer will write content for various campaigns and promotions, announcements, monitors social media sites, and assists Product managers with updates for websites. This role involves creating various marketing materials, managing content databases, and ensuring brand consistency across all platforms. The Content Writer will also collaborate with internal teams and external talent to drive customer engagement and achieve sales goals.

Requirements

• High School diploma or equivalent
• Two (2) to four (4) years of relevant work experience in an administrative and/or business
• Demonstrated experience in time management including related tools and technologies
• Demonstrated ability to organize and coordinate multiple projects at once.
• Proficient use of MS Office programs: Word, Excel, PowerPoint and Outlook, required
• High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities
• Ability to get along and work with diverse personalities; tactful, mature, flexible
• Prioritizes and models good communication skills; follows up, timely responses, proactive and positive in approach
• Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail

Nice To Haves

• Associate degree in business, marketing or equivalent disciplines preferred
• Demonstrated experience in inventory control and logistics preferred

Responsibilities

• Creates Product whitepapers (marketing content) and helps to enter content into PIM database on various web properties to update and correct information.
• Collaborates with Product Managers and Web Marketing Specialists to develop and advertise website promotions.
• Writes UnFranchise announcements, fliers, infographic, presentations, blog posts, magazine articles and Ads, and articles for promotional campaigns, new products, label copy, and website developments.
• Creates and reviews all forms of content to ensure accuracy and relevancy.
• Monitors social media campaigns and offer ideas and content for social media consideration.
• Collaborates with key personnel and senior management to maintain consistent branding across all forms of content.
• Collaborates with external creative talent to create effective content for advertisements.
• Drives customer business to website through content aligned with brand strategies, advertising, and promotions to achieve sales goals.
• Ensures that content standards are consistently applied to publications and social media.
• Reviews website audits and updates accordingly via JIRA and PIM database.
• Complies with company policies and procedures.
• Performs other duties as assigned.

Benefits

• Occasional local travel as needed
• Annual conference participation and related travel

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED