SEO Content Writer

Floowi
•Remote

About The Position

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence. Our client is a digital marketing agency specializing in mental and behavioral health, supporting practices and organizations across the U.S. with growth-focused marketing solutions. Its services include SEO and GEO, content, paid media, social media, website development, branding, and marketing strategy. We are looking for an SEO Content Writer to create and optimize high-quality blog and web content for multiple client accounts. This role combines strong content writing with hands-on SEO execution, including keyword research, metadata, on-page optimization, and content formatting. You will also support GEO initiatives by structuring content for AI-driven search and answer engines. Success in this role requires excellent written English, strong attention to detail, and the ability to consistently follow established content, SEO, and publishing standards.

Requirements

  • Demonstrated experience writing SEO-oriented blog and web content for multiple clients or brands.
  • Strong knowledge of on-page SEO fundamentals, including keywords, search intent, metadata, headings, and internal linking.
  • Excellent written English with strong grammar, editing, and AP Style skills.
  • Hands-on experience with WordPress; familiarity with Shopify and/or Wix is a plus.
  • Working knowledge of SEO research tools such as Semrush.
  • Familiarity with generative search, AI answer engines, and content structures that support GEO performance.

Nice To Haves

  • Familiarity with Shopify and/or Wix is a plus.

Responsibilities

  • Draft SEO-focused blog posts for multiple clients, following AP Style, client brand voices, and established content guidelines.
  • Conduct keyword research using Semrush, including search intent, search volume, and keyword competitiveness.
  • Write and apply SEO metadata, including title tags, meta descriptions, slugs, and alt text, according to established requirements.
  • Structure and optimize content for GEO and AI-driven search using clear headings, FAQs, and concise direct answers.
  • Format and prepare content for publishing in WordPress and, when applicable, Shopify or Wix, following established publishing checklists.
  • Support editorial calendars by tracking topics, deadlines, and content status in Teamwork.
  • Research topics and flag claims, statistics, or quotes that require verification before publication.
  • Submit content for internal review and track time and tasks accurately in Teamwork.

Benefits

  • Competitive salary in USD
  • Remote-first flexibility. Work from anywhere.
  • PTO and paid U.S. holidays
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