Content Marketing Writer

Panopto

2d • $75,000 - $85,000 • Remote

About The Position

At Panopto, we are the most customer-centric learning technology company in the world. As the leader in visual and audio-based learning, we empower organizations to share knowledge effortlessly in a capture and post-capture world. We don’t just build software; we obsess over our users’ goals to deliver solutions that truly matter. Our mission is simple: to attract the brightest talent, people like you, to Elevate the Craft and do the most impactful work of your career.

To enhance our team, we are seeking an experienced Content Marketing Writer to drive high-impact, conversion-focused content across web, campaigns, and customer storytelling.
Position Summary:
In this role, you will have the opportunity to do the most impactful work of your career, elevating your craft while contributing to a team that values lifelong learning.
We are seeking a Content Marketing Writer to own the Panopto story across our digital ecosystem. This is not a traditional "writing" role; it is a strategic position sitting at the intersection of Product Marketing, Demand Generation, and Brand. Your goal is to translate complex product insights into clear, benefit-driven narratives that drive engagement, conversion, and pipeline. While your work will span across various enterprise use cases, you will be deeply anchored in our primary mission: transforming Higher Education through video technology. You'll also have opportunities to contribute to other initiatives that directly advance our core values and support you in elevating your craft.

Requirements

• You are a Master Storyteller: You are a strong writer and storyteller with a portfolio that proves you can handle everything from a concise headline to a deep-dive narrative, creating content that drives measurable outcomes. You translate complex product and market insights into clear, compelling narratives that resonate with our ICP and connect content to business outcomes.
• You Champion the Customer Voice: You are deeply curious about the customer and consistently reflect their voice in everything you create.
• You Value Collective Wisdom: You build trusted partnerships across Product Marketing (to translate messaging into content), Demand Generation (to support campaigns and conversion), and Brand/Digital (to ensure consistency and quality).
• You Act with Ownership: You proactively identify gaps in our story and propose ways to improve how we show up in the market.
• You are Data-Informed: You view performance metrics as a creative tool, using them to refine your voice and strategy.
• B2B SaaS Expertise: 3-5 years of experience (or equivalent) writing for sophisticated software audiences, ideally within EdTech or Higher Education.
• A Versatile Portfolio: You can show us everything from a high-converting headline to a deep-dive narrative customer story.
• Storytelling Instincts: You have a "nose" for a good story and the interviewing skills to draw out powerful insights from customers.
• Modern Search Fluency: You understand SEO and AEO (AI Engine Optimization) best practices—ensuring our content is found wherever users ask questions.
• Ownership Mentality: You are self-directed and organized. You can manage multiple workstreams and cross-functional collaborations without losing sight of the goal.

Nice To Haves

• Familiarity with tools like WordPress, Semrush, and GA4
• Experience working alongside or briefing a performance marketing agency

Responsibilities

• Elevate the Digital Experience Refine the Core Narrative: Write and optimize website copy and landing pages that turn visitors into advocates.
• Bridge Messaging & Action: Partner with Product Marketing to turn complex ICP insights into high-performing content across all channels.
• Continuous Evolution: Use performance data and user behavior to iterate on content, ensuring it always hits the mark.
• Champion the Voice of the Customer Storytelling with Impact: Own the end-to-end development of customer case studies, conducting interviews that uncover real business outcomes and differentiation.
• Enable Sales: Translate customer success into assets that empower our sales teams and fuel our marketing campaigns.
• Drive Thought Leadership & Performance Lead the Industry Conversation: Own the Panopto blog and ebooks, focusing on Higher Ed trends to build long-term credibility.
• Search & AI Optimization: Collaborate with our performance agency to ensure content is intent-driven, ranking high in both traditional search and AI-generated results.
• Develop compelling content: for Campaigns, Social media, Email, and nurture programs, including supporting campaign narratives and “takeover” motions. Ensure content is ICP-relevant, On-message, and designed to drive engagement and conversion.

Benefits

• The salary range for this position is $75,000 - $85,000 USD per year.
• This position is also eligible for a bonus as part of the compensation package.
• The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs such as health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and programs that provide for both paid and unpaid time away from work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees