Content Writer

Hy-Vee • Des Moines, IA

23h • Hybrid

About The Position

Responsible for curating, developing, writing and proofing a wide range of content across Hy-Vee’s marketing channels. Primary canvas will be social, digital, web and video with some print sprinkled in. Ideal candidate is natural storyteller with a passion to engage with consumers through useful, usable and innovative content, has a keen sense of organization, thrives under pressure and loves punctuation.

Requirements

• Bachelor’s degree in journalism, communications, marketing or related field required.
• Minimum 2-3 years experience in content and creative writing in agency or similar environment.
• Expertise with Microsoft Office Products, proficient with social media business accounts, CMS platforms, and Project Management platform.
• Ability to see detail at near and far range with or without correction, normal depth perceptions.
• Must be physically able to perform light work: occasionally lifting or carrying objects and occasionally standing or walking.
• Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, talking, hearing and repetitive motions when asked to be onset.

Nice To Haves

• Passion for food, recipes, lifestyle, and DIY content.
• Stay current with and leverage AI tools to support content creation, testing, and optimization, using them to enhance efficiency while maintaining brand voice, accuracy, and quality standards.

Responsibilities

• Write clever, engaging copy across a variety of digital platforms (including, but not limited to social media, emails and newsletters, Hy-Vee.com, Hy-Vee’s App and SMS Texts).
• Collaborate and brainstorm with Content Team on original ideas for channel marketing campaigns and their respective outputs.
• Responsible for day-to-day management of copy process start to finish.
• Create, proof and edit written content with correct spelling and grammar.
• Ensure copy tone and style are on brand, consistent, and support strategic business goals across all Hy-Vee print and digital platforms.
• Implement best practices for entertaining and informative copy content across various digital properties (including social media and paid campaigns) while applying proper tagging and SEO where applicable.
• Stay relevant with industry trends and follows emerging social and digital channels and marketing tactics to elevate content.
• Report analytics of content performance for responsible platforms with support from data team.
• Able to handle whatever comes your way, manage deadlines and adapt to changing priorities in a fast-paced environment.
• Responsible for following strict timelines.
• Performs other job-related duties and special projects as required.

Benefits

• Pre employment drug screen

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees