Content Writer

Hy-Vee, Inc. • Grimes, IA

21h • Hybrid

About The Position

The Content Writer is responsible for curating, developing, writing, and proofing a wide range of content across Hy-Vee’s marketing channels, primarily focusing on social, digital, web, and video, with some print content. The ideal candidate is a natural storyteller passionate about engaging consumers through useful, usable, and innovative content, possesses strong organizational skills, thrives under pressure, and has a keen eye for punctuation. This role involves the day-to-day management of the copy process from start to finish, ensuring all written content is grammatically correct, on-brand, consistent, and supports strategic business goals across all Hy-Vee platforms. The Content Writer will also implement best practices for entertaining and informative copy, apply proper tagging and SEO where applicable, stay current with industry trends and emerging digital marketing tactics, and report on content performance analytics with support from the data team. The position requires the ability to manage deadlines and adapt to changing priorities in a fast-paced environment.

Requirements

• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
• Excellent organizational, time management, communication and problem-solving skills.
• Passionate about creative ideas and can express these ideas with clarity.
• Experience in overseeing the development and execution of projects across a range of mediums.
• Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative environment with multi-disciplinary teams.
• Works well in a team environment with ability to lead projects associated with internal marketing department and external suppliers.
• Takes constructive criticism well and is able to critique and review work from other team members to improve the output.
• Thrives in a fast-paced environment.
• Collaborate with Graphic Designers and Leaders to create and update presentations and collateral for client and/or executive presentations, promotional materials and more.
• Self-motivated and comfortable working independently with minimal supervision.
• Stay current with and leverage AI tools to support content creation, testing, and optimization, using them to enhance efficiency while maintaining brand voice, accuracy, and quality standards.
• Expertise with Microsoft Office Products, proficient with social media business accounts, CMS platforms, and Project Management platform.
• Bachelor’s degree in journalism, communications, marketing or related field required.
• Minimum 2-3 years experience in content and creative writing in agency or similar environment.

Nice To Haves

• Passion for food, recipes, lifestyle, and DIY content.

Responsibilities

• Write clever, engaging copy across a variety of digital platforms (including, but not limited to social media, emails and newsletters, Hy-Vee.com, Hy-Vee’s App and SMS Texts).
• Collaborate and brainstorm with Content Team on original ideas for channel marketing campaigns and their respective outputs.
• Responsible for day-to-day management of copy process start to finish.
• Create, proof and edit written content with correct spelling and grammar.
• Ensure copy tone and style are on brand, consistent, and support strategic business goals across all Hy-Vee print and digital platforms.
• Implement best practices for entertaining and informative copy content across various digital properties (including social media and paid campaigns) while applying proper tagging and SEO where applicable.
• Stay relevant with industry trends and follows emerging social and digital channels and marketing tactics to elevate content.
• Report analytics of content performance for responsible platforms with support from data team.
• Able to handle whatever comes your way, manage deadlines and adapt to changing priorities in a fast-paced environment.
• Responsible for following strict timelines.
• Performs other job-related duties and special projects as required.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees