Content Writer

Scheels All Sports • Fargo, ND

11d

About The Position

Do you love sports, fitness, fashion or the outdoors? SCHEELS can turn your passion into a rewarding career through our extensive business and product training. SCHEELS is a leader in the sporting goods industry - driven to create the best experience in the USA for our customers. SCHEELS boasts the largest selection of sports brands in America—offering world-class brands, special attractions, and unmatched customer service. SCHEELS empowers our associates to become experts in exceeding the needs and expectations of our customers. SCHEELS associates talk-the-talk, and walk-the-walk, with the best product and expert training in the sporting goods industry. Mentorship and professional development training are a focus throughout your entire career.

Requirements

• Customer Service Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”
• Culture Approach daily tasks, projects and follow-up communication with energy and sense of urgency
• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact
• Show respect and appreciation for others and Scheels
• Arrive to work and meetings 10 minutes early
• Team Mentality Genuine interest and action in helping others before yourself, regardless of recognition or reward
• Teach-ability Consistent eagerness to listen, learn, apply knowledge and accept critical feedback
• Ability to adapt to a changing work environment
• Ability to apply concepts of basic math, grammar, punctuation and spelling
• Dress Code Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners
• Efficiency Demonstrate pride and ownership of their work while meeting expected deadlines

Responsibilities

• Research, write, and edit original, SEO-ready digital content for category pages, product pages, and other areas of the website that guide customers through their buying journey
• Develop site content optimized for traditional search engines (SEO) and emerging AI-powered answer engines (AEO)
• Utilize SEO platforms and site analytics to monitor content performance, proactively identifying content gaps, audit existing pages for accuracy, and uncover new opportunities to grow organic traffic
• Leverage AI tools to streamline research and scale content production while maintaining a rigorous "human-in-the-loop" standard for quality, grammar, and brand accuracy
• Collaborate closely with cross-office teams to ensure a cohesive brand voice, while adapting to address multiple audiences
• Optimize on-page elements (headings, CTAs, and product descriptions) to improve user engagement and drive site conversions
• Regularly audit and refresh evergreen content to ensure they remain current with seasonal trends and inventory changes

Benefits

• To see a full list of benefit offerings from Scheels visit scheels.com/careers
• EQUAL EMPLOYMENT OPPORTUNITY Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree
• Number of Employees: 501-1,000 employees