Senior Content Strategist - Freelance

AKQA•New York, NY
•$156,000 - $195,000•Remote

About The Position

AKQA is seeking a freelance Senior Content Strategist to support end-to-end content experience strategy for a flagship digital platform and connected product ecosystem for a major financial services brand. The role includes auditing current experiences, identifying gaps and opportunities, defining an ideal-state vision, and developing a practical roadmap. The Strategist will work with senior client stakeholders and an integrated AKQA team to create and deliver tailored content frameworks, recommendations, and systems across digital products and platforms. The position is remote and US-based, with availability required during core business hours in U.S. Eastern Time. The engagement is expected to run ASAP through December 23, 2026, at 40 hours per week. Expected weekly compensation is $3,000 to $3,750.

Requirements

  • 8+ years of experience in content strategy for digital products, apps, and web platforms.
  • A portfolio demonstrating structured thinking and measurable outcomes on complex, high-visibility consumer experiences.
  • Strong writing and editing skills, including the ability to define voice, tone, messaging hierarchies, and editorial guidelines across product and marketing surfaces.
  • Ability to analyze user, client, and business needs and develop relevant content strategies, frameworks, and taxonomies.
  • Comfort working with substantial research and data, including behavioral, consumer, industry, and academic sources.
  • Experience driving content for high-traffic digital surfaces, including information architecture, navigation, personalization, SEO, accessibility, experimentation, and content operations.
  • Proven cross-functional collaboration with strategy, product, UX, creative, engineering, and analytics teams.
  • Strong presentation skills and confidence presenting to senior clients and internal leadership.
  • Knowledge of digital product development practices, including agile delivery, content governance, and operational frameworks.
  • Ability to take responsibility for on-time deliverables and produce expertly crafted perspectives on an accelerated timeline.
  • Available during core business hours in U.S. Eastern Time and able to work 40 hours per week.
  • Self-directed and proactive, with the ability to operate independently in a fast-paced, high-visibility environment.

Nice To Haves

  • Experience across more than one of digital experience, brand experience, customer experience, or communications.
  • Experience in financial services, membership and loyalty programs, or mobile app ecosystems.

Responsibilities

  • Audit current digital content experiences and identify gaps and opportunities.
  • Define an ideal-state content experience vision and develop a pragmatic roadmap to achieve it.
  • Develop and deliver tailored content frameworks, recommendations, and systems for digital products and platforms.
  • Analyze user, client, and business needs to develop content strategies, frameworks, and taxonomies that improve outcomes.
  • Use research and data to inform strategic perspectives, establish KPIs, and partner on measurement.
  • Drive content strategy for high-traffic digital surfaces, including information architecture, navigation, personalization, SEO, accessibility, experimentation, and content operations.
  • Collaborate with strategists, product managers, UX designers, copywriters, creatives, engineering, and analytics teams.
  • Craft persuasive presentations and present recommendations to senior clients and internal leadership.
  • Deliver on-time, well-crafted work within an accelerated timeline.
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