SENIOR CONTENT PRODUCER
About The Position
The Senior Content Producer is the hands-on producer, videographer, and editor responsible for end-to-end production of social-first content for L'AGENCE. The role turns brand and product moments into a consistent, on-brand pipeline of video, photo, and editorial assets for organic and paid social. Working alongside the Social Media Coordinator and Senior Manager of Social and Content, the producer increases content volume and speed while maintaining brand standards, producing platform-native assets for launches, responding quickly to trends, and developing reusable assets for paid, organic, CRM, wholesale, and retail channels. The role owns production planning and execution, including briefs, shot lists, call sheets, scheduling, on-set direction, post-production, shoot budgets, timelines, and coordination of talent, styling, locations, product samples, and freelance crew. It creates content for Instagram, TikTok, Pinterest, YouTube Shorts, and emerging channels; partners on creator, influencer, and UGC content; supports live shopping and streaming; and supplies content variations and cutdowns for paid social, CRM, websites, wholesale, and retail partners. The producer also manages the production side of the content calendar and a searchable asset library with usage rights tracked, maintains L'AGENCE brand standards, and uses performance learnings to inform future production. Success is measured by content volume, turnaround time, engagement, paid creative efficiency, asset reuse, and budget adherence. The first 90 days involve auditing content and workflows, meeting cross-functional partners, launching a production calendar and brief template, running owned shoots, establishing a steady weekly cadence, and sharing an initial performance readout with recommended format bets. Continued employment is at-will. The employee may also be asked to perform other job-related duties in compliance with applicable laws.
Requirements
- At least 5 years of content production experience, including at least 3 years focused on social for a fashion, luxury, or lifestyle brand.
- A portfolio of shipped social work across short-form video, photo, and editorial formats.
- Hands-on shoot production experience covering budgets, crew, talent, styling, locations, and usage rights.
- Strong videography and editing skills, including camera, lighting, and audio on set and use of Premiere Pro or CapCut in post-production; a reel is required.
- Fluency in platform trends, formats, and specifications for Instagram, TikTok, Pinterest, and YouTube.
- Strong organizational skills and ability to manage several productions at once under pressure.
- Ability or aptitude to perform the duties proficiently.
Nice To Haves
- Photography experience with Lightroom and Photoshop.
- Experience producing paid social creative and testing variants.
- Creator, influencer, or UGC production experience.
- International or multi-market content experience.
- Familiarity with live shopping or streaming formats.
- A second language; French is a plus.
Responsibilities
- Produce social content from concept through delivery, including briefs, shot lists, call sheets, scheduling, on-set direction, and post-production.
- Film and edit social campaigns and other content as the in-house videographer and editor, photograph shoots as needed, and coordinate talent, styling, locations, product samples, and freelance crew.
- Manage production budgets and timelines for each shoot and track spending against plan.
- Build a repeatable always-on content cadence alongside campaign and seasonal launches.
- Create platform-native assets for Instagram, TikTok, Pinterest, YouTube Shorts, and emerging channels.
- Capture quick, trend-responsive lo-fi content, including behind-the-scenes, styling, fit, and product-detail formats.
- Partner on creator, influencer, and UGC content by briefing creators, directing shoots, and editing creator footage into brand assets.
- Help build and maintain a creator bench by sourcing, vetting, and recommending on-brand creators across ShopMy, Substack, TikTok, and Instagram, and advise on creator-platform fit.
- Support live shopping and streaming content with pre-produced segments and cutdowns.
- Deliver paid social asset variations, including different hooks, aspect ratios, and lengths, in partnership with the paid media team.
- Supply cutdowns for CRM, including email and SMS, as well as site, wholesale, and retail partners.
- Adapt content for international markets using the team's localization approach.
- Own the production side of the content calendar and maintain a searchable asset library with usage rights tracked.
- Ensure content meets L'AGENCE standards for styling, lighting, tone, and product accuracy.
- Review performance data with the Senior Manager of Social and Content and apply learnings to subsequent production cycles.
- Stay informed about culture and current trends, especially in social and creator content.
- During the first 30 days, audit current content, workflows, and the asset library and meet paid, organic, and digital partners.
- By days 31–60, launch a production calendar and brief template and run the first owned shoots.
- By days 61–90, establish a steady weekly cadence and share a first performance readout with recommended format bets.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
