Content Producer

ADP • New York, NY

1d • Hybrid

About The Position

ADP is seeking a Content Producer to develop compelling content that combines visual design, storytelling, and writing for a centralized content engine. The role creates content across social media, thought leadership, executive communications, brand campaigns, performance marketing, product storytelling, and content franchises. The Content Producer turns ideas, research, and business priorities into engaging content experiences by writing copy, designing visual assets, and adapting content for multiple channels and audiences.

The role aims to help ADP produce high-quality content more efficiently while maintaining a consistent brand voice, visual identity, and content strategy. It involves developing written and visual content, repurposing and distributing content across platforms, collaborating with creative and subject matter teams, and using performance insights and audience data to improve effectiveness.

Requirements

• At least 4 years of experience in content creation, copywriting, graphic design, social media, content marketing, communications, journalism, or brand storytelling.
• A strong portfolio demonstrating both writing and visual content creation capabilities.
• Excellent writing, editing, and storytelling skills across multiple content formats.
• Strong design skills and proficiency with Adobe Creative Suite, Figma, Canva, or similar creative tools.
• Experience creating content for LinkedIn, Instagram, YouTube, TikTok, X, Facebook, blogs, email marketing, and digital campaigns.
• Understanding of content strategy, audience engagement, and platform-specific content best practices.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong collaboration, organization, and communication skills.

Nice To Haves

• Experience in B2B, SaaS, enterprise technology, HCM, payroll, HR technology, financial services, or professional services.
• Experience writing executive thought leadership and brand storytelling content.
• Basic video editing, motion graphics, or multimedia content experience.
• Familiarity with SEO, content optimization, and AI-assisted content creation tools.
• Experience building scalable content systems and content franchises.
• Knowledge of accessibility standards and inclusive content design practices.

Responsibilities

• Develop content concepts, storylines, social posts, campaign assets, thought leadership pieces, and executive communications.
• Write copy for social media, digital campaigns, video scripts, articles, newsletters, presentations, and content franchises.
• Transform complex business, HR, payroll, workforce, and technology topics into clear and engaging stories.
• Adapt content across formats, platforms, and audience segments.
• Create social graphics, carousels, thumbnails, quote cards, infographics, presentation visuals, paid media assets, and campaign extensions.
• Design visual content supporting videos, social campaigns, product launches, executive visibility, and thought leadership programs.
• Develop visual assets that enhance storytelling and audience engagement, optimized for digital and mobile-first consumption.
• Repurpose long-form content into social posts, visual summaries, infographics, video-support materials, presentations, and campaign assets.
• Create content variations tailored by audience, channel, industry, and business objective.
• Support content franchises and recurring programs with scalable asset creation; maximize content value through efficient repurposing and distribution.
• Partner with Creative Directors, Content Producers, Strategists, Video Editors, and subject matter experts to bring ideas to life.
• Collaborate on campaign development, creative concepts, messaging frameworks, and content plans.
• Support rapid-turn content needs for social moments, business priorities, and executive communications.
• Contribute ideas on emerging content formats, creative trends, and audience engagement strategies.
• Ensure content reflects ADP's brand voice, visual identity, accessibility standards, and content guidelines.
• Use performance insights and audience data to improve content effectiveness.
• Stay current on social media trends, content best practices, platform innovations, and AI-enabled content tools.
• Balance creativity, quality, consistency, and speed across deliverables.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed