Content Producer

ADP • New York, NY

9h • Hybrid

About The Position

ADP is seeking a Content Producer - Social to create compelling, social-first content that combines strong writing, graphic design, storytelling, and audience engagement expertise. The role turns business priorities, brand campaigns, product launches, thought leadership, executive perspectives, customer stories, events, and cultural moments into high-performing content across ADP's social channels. The Content Producer develops content concepts, writes copy, designs visual assets, and collaborates with video editors and social channel leads to drive engagement, awareness, and business impact.

Success means consistently producing relevant, creative, and platform-native content that strengthens ADP's brand presence while supporting audience growth and engagement. The role encompasses social content creation, visual design and creative development, content repurposing and franchises, executive and thought leadership content, and performance optimization.

Requirements

• 5+ years of experience in social media content creation, content marketing, journalism, graphic design, digital storytelling, communications, or related fields.
• Strong portfolio demonstrating both writing and visual content creation capabilities.
• Exceptional writing, editing, and storytelling skills.
• Strong graphic design skills and proficiency with Adobe Creative Suite, Canva, Figma, or similar tools.
• Experience creating content for LinkedIn and other major social platforms.
• Understanding of platform-specific content formats, audience behavior, and engagement strategies.
• Ability to simplify complex business topics into compelling content.
• Excellent project management, communication, and collaboration skills.
• Ability to manage multiple priorities in a fast-paced content environment.

Nice To Haves

• Experience in B2B, SaaS, enterprise technology, HCM, payroll, HR technology, financial services, or professional services.
• Experience writing executive thought leadership and corporate social content.
• Basic video production, motion graphics, or multimedia content creation experience.
• Familiarity with AI-powered content creation, creative, and workflow tools.
• Experience supporting employee advocacy, executive visibility, or influencer programs.
• Knowledge of accessibility and inclusive content standards.

Responsibilities

• Develop and execute social-first content across LinkedIn, Instagram, YouTube, TikTok, Facebook, X, and emerging platforms.
• Write social copy, headlines, captions, scripts, executive posts, thought leadership content, and campaign messaging.
• Turn business priorities, product updates, research, events, and market trends into engaging social stories tailored to audiences, industries, buyer personas, and platform requirements.
• Develop content balancing brand building, thought leadership, product awareness, and audience engagement objectives.
• Design social graphics, carousels, quote cards, infographics, event assets, executive content, campaign visuals, and other social-first creative.
• Create visual concepts and platform-specific creative assets intended to bring stories to life and improve engagement, performance, and shareability.
• Partner with Video Editors on supporting graphics, motion assets, thumbnails, title cards, and social video packages.
• Ensure creative aligns with ADP's brand standards and visual identity.
• Repurpose long-form content into social posts, visual summaries, carousels, short-form videos, and executive content.
• Build repeatable content series and franchises that scale across channels, and create variations for different audiences, formats, and campaign objectives.
• Maximize the value of existing content through strategic repackaging and adaptation.
• Partner with executives and subject matter experts to develop authentic social content.
• Translate complex workforce, HR, payroll, compliance, and technology topics into engaging, accessible content.
• Support executive visibility programs through post development, content series, event amplification, and thought leadership storytelling.
• Help elevate ADP's perspective on the future of work, AI, workforce management, and business growth.
• Monitor content performance and engagement trends, and use analytics and audience insights to improve creative approaches, messaging, and formats.
• Stay current on platform changes, social trends, best practices, and emerging content opportunities.
• Test new content approaches, creative formats, and engagement strategies.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed