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About the position
Netlify is seeking an experienced Senior Content Marketing Manager to develop and execute a comprehensive content strategy for the organization. This role is crucial in driving awareness, thought leadership, and knowledge sharing to customers, partners, and the global community. The ideal candidate will have a proven track record in building and leading content strategies across various products, industries, and channels. They will collaborate with cross-functional teams to create and implement effective GTM strategies, ensuring the success of product launches, marketing campaigns, and partner expansion initiatives. The Senior Content Marketing Manager will also work closely with the broader marketing team to establish Netlify as a thought leader in the web development space.
- Design a full content strategy across the Netlify website, blog, and social channels - Create various types of content such as blogs, eBooks, case studies, white papers, webinars, PR/AR, and syndicated content - Consistently deliver against quarterly lead generation goals - Collaborate with the Digital Marketing, Web, Design, and Growth Marketing teams to develop content - Support content needs for Netlify events, webinars, conferences, customer references, and case studies - Create and maintain a content calendar - Implement and manage a content tracking system - Work with the marketing team, DevRel, Sales, and Customer Success teams to establish Netlify as thought leaders - Research, outline, write, and edit content - Possess excellent writing, editing, and copywriting skills - Continuously improve and refine content strategy based on results and key inputs - Bring new and unique ideas to help Netlify stand out in the market - Work autonomously in a remote work environment, meet deadlines, and manage multiple projects - Make a significant impact and play a pivotal role in building an exceptional content program - Have strong interpersonal and communication skills - Welcome remote candidates based in North American timezones - Experience at a high-growth tech startup is a plus
- Experience in building and executing enterprise content strategies, ideally in the SaaS space - Extensive history of crafting high-performing content that resonates with enterprise buyers, users, and influencers - Ability to research, outline, write, and edit new and existing content - Excellent writing, editing, and copywriting skills - Data-driven content marketer who continuously improves and refines strategy based on results - Creative thinker with a high bar for quality and unique ideas - Ability to work autonomously in a remote work environment and manage multiple projects - Drive to make a significant impact and play a pivotal role in building an exceptional content program - Strong interpersonal and communication skills - Experience at a high-growth tech startup is a plus
- Remote work opportunity for candidates based in North American timezones - Opportunity to make a significant impact and play a pivotal role in building an exceptional content program - Strong interpersonal and communication skills - Experience at a high-growth tech startup is a plus - Equal Opportunity Employer with a commitment to diversity and inclusion - Market-based compensation philosophy with a salary range of $103,500 - $139,500 for US-based locations - Robust benefits package - Participation in Netlify's equity plan - Incentive pay/commission for eligible roles - Opportunity for career growth and development within a globally distributed organization